Real Estate Review Response Examples & Templates

Copy-paste templates for every type of real estate review - from 1-star communication complaints to 5-star raves. Just fill in the [brackets] and hit send.

1What star rating is the review?

Why Real Estate Reviews Matter

Online reviews directly impact your bottom line. Here's what the research shows.

97%

of home buyers use the internet during their home search

Source: NAR

90%

of buyers say they would use their agent again or recommend them - but only 13% actually do

Source: NAR

75%

of people choose a real estate agent based on online reviews and reputation

Source: BrightLocal

4.5

minimum star rating most home buyers require before contacting a real estate agent

Source: ReviewTrackers

Common Real Estate Review Complaints

Understanding the most frequent complaints helps you prepare responses in advance. Here are the top issues customers mention in real estate reviews.

Poor Communication

Not returning calls, slow email responses, or leaving clients in the dark during the process.

Example review:

"My agent disappeared for a week during escrow. Wouldn't return calls or texts. I had to track down answers myself during the most stressful purchase of my life."

Lack of Market Knowledge

Overpricing, underpricing, or giving bad advice about neighborhoods, market trends, or property values.

Example review:

"She priced our home $50K too high and we sat on the market for 3 months. When we finally dropped the price, we sold for less than if we'd priced it right from the start."

Pushy / Pressure Tactics

Pressuring clients to make offers, accept deals, or sign contracts before they're ready.

Example review:

"He kept pushing us to make an offer on a house we weren't sure about. Felt like he wanted a quick commission more than he wanted to find us the right home."

Missed Details / Errors

Paperwork mistakes, missed deadlines, forgotten disclosures, or overlooked property issues.

Example review:

"She forgot to submit our offer by the deadline and we lost the house. A house we loved. Because of a missed email. I'm still furious."

Availability Issues

Hard to schedule showings, not available on weekends, or double-booking clients.

Example review:

"We could only look at houses on weekends and he was never available. We missed out on three houses because we couldn't get showings scheduled in time."

Poor Negotiation

Failing to negotiate effectively on price, repairs, contingencies, or closing costs.

Example review:

"The inspection found $15K in repairs and our agent basically told us to just accept it. Didn't even try to negotiate. What are we paying her for?"

Hidden Fees / Costs

Unexpected commission structures, surprise fees, or costs not disclosed upfront.

Example review:

"At closing there were fees nobody told us about. Our agent said 'that's just how it works.' We felt blindsided and taken advantage of."

Post-Sale Issues

Undisclosed property problems discovered after closing, or agent disappearing after the deal.

Example review:

"Moved in and found the basement floods every time it rains. The seller knew. Our agent should have caught this. Now she won't return our calls."

Real Estate Review Response Templates by Star Rating

Browse all templates organized by star rating. Click any section to expand and find the perfect response.

Poor Communication

Professional

Thank you for your feedback, [Client Name]. We sincerely apologize for the lack of communication during your transaction. We understand that buying or selling a home is one of the most important decisions you'll make, and you deserved to be kept informed at every step. We have reviewed our communication procedures and are making changes to ensure this doesn't happen again. Please contact us at [email/phone] so we can discuss your experience further.

Friendly

Hi [Client Name], we're really sorry you felt left in the dark during your transaction. That's not the experience we want for anyone - especially during something as important as a home purchase. We dropped the ball on communication and we own that. We'd love the chance to talk about what happened. Please reach out at [email/phone].

Empathetic

We're deeply sorry about your experience, [Client Name]. We can only imagine how stressful it must have been to navigate such a major transaction without the communication and support you needed from us. You deserved better. We're taking your feedback seriously and making real changes. Please reach out at [email/phone] - we'd like to discuss how we can make this right.

Lack of Market Knowledge

Professional

Thank you for your feedback, [Client Name]. We are sorry that our pricing strategy did not meet your expectations. Accurate market analysis is fundamental to our service, and we recognize we fell short in your case. We are reviewing our comparative market analysis procedures to improve. Please contact us at [email/phone] to discuss your experience.

Friendly

Hi [Client Name], we're really sorry about the pricing situation. We know how frustrating it must have been to sit on the market and feel like the wrong strategy cost you money. We're taking a hard look at our process to do better. We'd appreciate the chance to talk - reach out at [email/phone].

Empathetic

We're truly sorry about this, [Client Name]. Watching your home sit on the market - and ultimately selling for less than it could have - is heartbreaking. We understand your frustration and take full responsibility for the pricing strategy. We're making changes and would value the chance to discuss this with you. Please reach out at [email/phone].

Pushy / Pressure Tactics

Professional

Thank you for your feedback, [Client Name]. We apologize that you felt pressured during your home search. Our role is to guide and support your decision, not to rush it. We have addressed this with our team and are reinforcing our commitment to putting clients' needs first. Please contact us at [email/phone] to discuss further.

Friendly

Hi [Client Name], we're sorry you felt pushed into a decision. Finding the right home should be exciting, not stressful - and we should have been more patient and supportive. That's on us. We'd like to talk about what happened. Reach out at [email/phone].

Empathetic

We're sincerely sorry about your experience, [Client Name]. Buying a home is deeply personal, and you should never feel pressured into a decision you're not comfortable with. We hear you, and we're taking this feedback to heart. Please reach out at [email/phone] - your experience matters to us.

Missed Details / Errors

Professional

Thank you for your feedback, [Client Name]. We sincerely apologize for the oversight that affected your transaction. Attention to detail is critical in real estate, and we failed to meet that standard. We are reviewing our processes to prevent this type of error from recurring. Please contact us at [email/phone] so we can discuss this further.

Friendly

Hi [Client Name], we're so sorry about the missed detail. We know how devastating it is to lose a home you loved because of an error on our end. There's no excuse for it. We're putting safeguards in place so this never happens again. Please reach out at [email/phone] - we owe you a conversation.

Empathetic

We're deeply sorry, [Client Name]. Losing a home you loved due to our mistake is unacceptable, and we completely understand your frustration. We take full responsibility. We're implementing new procedures to ensure this never happens to another client. Please reach out at [email/phone].

Availability Issues

Professional

Thank you for your feedback, [Client Name]. We apologize that our availability did not align with your schedule. We understand that timing is critical in real estate, and missing opportunities due to scheduling issues is unacceptable. We are reviewing how we manage our calendar to better serve our clients. Please contact us at [email/phone].

Friendly

Hi [Client Name], we're really sorry about the scheduling issues. Missing out on homes because we couldn't get showings lined up is incredibly frustrating, and that's on us. We're making changes to be more flexible and responsive. Reach out at [email/phone] - we'd like to make it right.

Empathetic

We're truly sorry, [Client Name]. In a competitive market, timing is everything - and we let you down by not being available when you needed us. We understand the frustration of watching homes slip away. We're restructuring our availability and would value the chance to discuss this. Please reach out at [email/phone].

Poor Negotiation

Professional

Thank you for your feedback, [Client Name]. We apologize that you felt our negotiation efforts fell short. Advocating strongly for our clients' interests is a fundamental part of our role, and we recognize we did not meet that expectation. We are reviewing our approach and would welcome the opportunity to discuss this with you. Please contact us at [email/phone].

Friendly

Hi [Client Name], we're sorry you felt we didn't fight hard enough for you during negotiations. That's literally our job, and we should have done better. We're taking your feedback seriously. Please reach out at [email/phone] - we'd like to talk about what happened.

Empathetic

We're sincerely sorry, [Client Name]. You hired us to advocate for you, and we understand how frustrating it must have been to feel like we didn't push hard enough. We're taking this feedback to heart and improving our approach. Please reach out at [email/phone].

Hidden Fees / Costs

Professional

Thank you for your feedback, [Client Name]. We sincerely apologize for the lack of transparency regarding fees and closing costs. You deserved a clear, upfront explanation of all costs involved in your transaction. We are reviewing our disclosure procedures to ensure this does not recur. Please contact us at [email/phone] to discuss your experience.

Friendly

Hi [Client Name], we're really sorry about the surprise fees at closing. Nobody should feel blindsided at the closing table. We should have walked you through everything ahead of time. We're making changes to how we communicate costs. Please reach out at [email/phone].

Empathetic

We completely understand your frustration, [Client Name]. Discovering unexpected costs at closing - during what should be an exciting moment - is a terrible experience. We're sorry we didn't prepare you properly. We're improving our process to ensure full transparency. Please reach out at [email/phone].

Post-Sale Issues

Professional

Thank you for your feedback, [Client Name]. We are sorry to hear about the issues discovered after closing. We take our obligation to our clients seriously, including after the transaction is complete. We would like to discuss your situation and explore how we can help. Please contact us at [email/phone].

Friendly

Hi [Client Name], we're really sorry about the problems you found after moving in. Discovering issues in your new home is stressful, and we should be there to help - not disappear. Please reach out at [email/phone] so we can talk about what we can do.

Empathetic

We're truly sorry about this, [Client Name]. Moving into your new home should be exciting, not stressful. Discovering undisclosed issues after closing is a nightmare, and we understand your frustration. We want to help you navigate this. Please reach out at [email/phone] - we're not going anywhere.

Poor Communication

Professional

Thank you for sharing your experience, [Client Name]. We apologize for the communication gaps during your transaction. We are implementing improved procedures to keep clients better informed. We would appreciate the opportunity to discuss this with you. Please contact us at [email/phone].

Friendly

Hi [Client Name], thanks for the feedback. We're sorry the communication wasn't where it should have been. We're working on being more responsive and proactive with updates. We'd like to hear more - reach out at [email/phone].

Empathetic

We appreciate your feedback, [Client Name]. We understand how stressful it is when you're not getting updates during a real estate transaction. We're making improvements and are sorry we let you down. Please reach out at [email/phone].

Lack of Market Knowledge

Professional

Thank you for your feedback, [Client Name]. We are sorry the market guidance did not meet expectations. We are reviewing our analysis processes to better serve our clients. We welcome the opportunity to discuss this. Please contact us at [email/phone].

Friendly

Hi [Client Name], thanks for the honest feedback. We're sorry the market advice wasn't on point. We're sharpening our analysis to do better. We'd appreciate the chance to talk - reach out at [email/phone].

Empathetic

We appreciate your feedback, [Client Name]. We understand that accurate market guidance is critical to your financial outcome, and we're sorry we fell short. We're improving our approach. Please reach out at [email/phone].

Pushy / Pressure Tactics

Professional

Thank you for your feedback, [Client Name]. We apologize that you felt pressured. Our goal is to support your decision-making, not rush it. We have addressed this with our team. Please contact us at [email/phone] to discuss further.

Friendly

Hi [Client Name], we're sorry you felt pushed. Home buying should feel empowering, not pressured. We hear you and we're working on being better listeners. Reach out at [email/phone].

Empathetic

We're sorry about your experience, [Client Name]. You should always feel in control of your home search. We hear your concern and are committed to doing better. Please reach out at [email/phone].

Missed Details / Errors

Professional

Thank you for your feedback, [Client Name]. We apologize for the oversight. We are reviewing our procedures to improve attention to detail. Please contact us at [email/phone] to discuss your experience.

Friendly

Hi [Client Name], we're sorry about the missed detail. We know the little things matter a lot in real estate, and we should have been more careful. We're tightening up our process. Reach out at [email/phone].

Empathetic

We're sorry about the oversight, [Client Name]. We understand that in real estate, missed details can have real consequences. We're improving our processes and appreciate you bringing this to our attention. Please reach out at [email/phone].

Availability Issues

Professional

Thank you for your feedback, [Client Name]. We apologize for the scheduling difficulties. We are improving our availability to better serve our clients. Please contact us at [email/phone].

Friendly

Hi [Client Name], sorry about the scheduling issues! We know in this market, timing is everything. We're working on being more flexible. Hope you'll give us another chance - reach out at [email/phone].

Empathetic

We're sorry about the availability issues, [Client Name]. We know how frustrating it is to miss out on properties because of scheduling. We're making changes and appreciate your patience. Please reach out at [email/phone].

Poor Negotiation

Professional

Thank you for your feedback, [Client Name]. We apologize that our negotiation efforts did not meet your expectations. We are reviewing our approach and are committed to advocating more effectively. Please contact us at [email/phone].

Friendly

Hi [Client Name], we're sorry we didn't push harder in negotiations. That's what you hired us for, and we should have done better. We're working on our approach. Reach out at [email/phone].

Empathetic

We're sorry about the negotiation experience, [Client Name]. We understand you expected us to fight harder for your interests, and we should have. We're improving and appreciate your feedback. Please reach out at [email/phone].

Hidden Fees / Costs

Professional

Thank you for your feedback, [Client Name]. We apologize for the lack of clarity about fees and costs. We are improving our disclosure process to ensure full transparency. Please contact us at [email/phone] to discuss.

Friendly

Hi [Client Name], we're sorry about the fee confusion. Nobody should be surprised at the closing table. We're working on making everything clearer upfront. Reach out at [email/phone].

Empathetic

We're sorry about the unexpected costs, [Client Name]. We understand how that erodes trust, and we should have been more upfront. We're improving our transparency. Please reach out at [email/phone].

Post-Sale Issues

Professional

Thank you for your feedback, [Client Name]. We are sorry to hear about the issues after closing. We would like to discuss how we can help. Please contact us at [email/phone].

Friendly

Hi [Client Name], we're sorry about the problems after moving in. We want to help if we can. Please reach out at [email/phone] and let's figure this out together.

Empathetic

We're sorry about the post-closing issues, [Client Name]. Discovering problems in your new home is stressful. We'd like to help however we can. Please reach out at [email/phone].

Poor Communication

Professional

Thank you for your review, [Client Name]. We appreciate the balanced feedback. We understand that communication is critical and are working to improve our update cadence. We hope to exceed your expectations next time.

Friendly

Hi [Client Name], thanks for the honest review! Glad some things went well. We hear you on the communication - we're working on being more proactive with updates. Hope to do better next time!

Empathetic

Thanks for sharing your thoughts, [Client Name]. We're glad parts of the experience were positive, and we completely understand the frustration with communication gaps. We're actively improving and appreciate your patience.

Lack of Market Knowledge

Professional

Thank you for your review, [Client Name]. We appreciate the honest feedback. We are continually updating our market knowledge and analysis to better serve our clients. We hope to deliver a stronger experience next time.

Friendly

Hi [Client Name], thanks for the review! We hear you on the market advice - we're always sharpening our knowledge. Glad some parts worked well. Hope to nail it next time!

Empathetic

Thanks for the balanced feedback, [Client Name]. We're glad there were positives, and we take your market knowledge concerns seriously. We're investing in better analysis tools and training.

Pushy / Pressure Tactics

Professional

Thank you for your review, [Client Name]. We appreciate the honest feedback. We are committed to a consultative approach and have noted your concerns about the process. We hope to provide a more comfortable experience next time.

Friendly

Hi [Client Name], thanks for the balanced review! We hear you - we want you to feel supported, not pressured. We're working on that balance. Glad the outcome was okay overall!

Empathetic

Thanks for sharing, [Client Name]. We're glad some things went well, and we hear your feedback about feeling rushed. We're working on being better listeners and letting you set the pace.

Missed Details / Errors

Professional

Thank you for your review, [Client Name]. We appreciate the balanced feedback and apologize for the oversight. We are strengthening our processes. We hope to earn a higher rating next time.

Friendly

Hi [Client Name], thanks for the review! Sorry about the missed detail. We're tightening things up so nothing slips through the cracks. Glad the overall experience was okay!

Empathetic

Thanks for the honest feedback, [Client Name]. We're glad some things went well, and we hear you on the missed detail. We're implementing better checklists and follow-up procedures.

Availability Issues

Professional

Thank you for your review, [Client Name]. We appreciate the feedback and apologize for the scheduling challenges. We are adjusting our availability to better accommodate clients. We look forward to an improved experience.

Friendly

Hi [Client Name], thanks for the review! Sorry about the scheduling hiccups. We're making ourselves more available, especially on weekends. Glad things worked out in the end!

Empathetic

Thanks for the feedback, [Client Name]. We understand how important scheduling flexibility is in a fast-moving market. We're making changes and hope to be more responsive next time.

Poor Negotiation

Professional

Thank you for your review, [Client Name]. We appreciate the balanced feedback. We are always working to strengthen our negotiation skills and advocate more effectively for our clients.

Friendly

Hi [Client Name], thanks for the honest review! We hear you on the negotiation - we're always looking to sharpen our skills. Glad the overall experience was solid!

Empathetic

Thanks for sharing, [Client Name]. We're glad some things went well, and we take your feedback about negotiations seriously. We're committed to fighting harder for our clients.

Hidden Fees / Costs

Professional

Thank you for your review, [Client Name]. We appreciate the feedback on cost transparency. We are improving how we communicate fees and closing costs. We hope to deliver a clearer experience next time.

Friendly

Hi [Client Name], thanks for the review! We hear you on the fees - we're working on making everything crystal clear from day one. Glad things went okay overall!

Empathetic

Thanks for the honest feedback, [Client Name]. We understand that surprise costs can taint an otherwise good experience. We're working on better upfront communication about all fees.

Post-Sale Issues

Professional

Thank you for your review, [Client Name]. We appreciate the feedback and are sorry about the post-closing concerns. Please contact us at [email/phone] if there's anything we can still help with.

Friendly

Hi [Client Name], thanks for the review! Sorry to hear about the issues after closing. If there's anything we can help with, don't hesitate - call us at [phone]!

Empathetic

Thanks for sharing, [Client Name]. We're glad the transaction went reasonably well, and we're sorry about the post-closing issues. Our commitment to you doesn't end at closing. Please reach out at [email/phone].

Poor Communication

Professional

Thank you for the excellent review, [Client Name]! We're glad you had a positive experience overall. We appreciate the feedback on communication and are working to improve our update frequency. We look forward to working with you again!

Friendly

Thanks for the great review, [Client Name]! Glad the transaction went well. We hear you on the communication - we're working on being even more proactive. Next time will be 5 stars!

Empathetic

Thank you so much, [Client Name]! We're thrilled the experience was positive. We appreciate the communication feedback and are committed to making the whole process even smoother next time!

Lack of Market Knowledge

Professional

Thank you for the wonderful review, [Client Name]! We're pleased with the outcome and appreciate the constructive feedback. We are continually updating our market expertise. We look forward to serving you again!

Friendly

Thanks for the great review, [Client Name]! Glad we got the deal done. We're always sharpening our market knowledge - next time will be even better!

Empathetic

Thank you for the kind review, [Client Name]! We're happy with the result and appreciate your feedback. We're committed to having the best market knowledge possible for our clients!

Pushy / Pressure Tactics

Professional

Thank you for the positive review, [Client Name]! We're glad the experience was good overall. We appreciate the feedback on our approach and are committed to ensuring every client feels comfortable throughout the process.

Friendly

Thanks for the great review, [Client Name]! We hear your feedback and want you to always feel in the driver's seat. Glad the outcome was great! Next time will be even smoother.

Empathetic

Thank you so much, [Client Name]! We're glad the transaction went well. We appreciate the honest feedback about the process and are working on being better at letting you set the pace.

Missed Details / Errors

Professional

Thank you for the kind review, [Client Name]! We're glad the overall experience was positive. We apologize for any oversight and are strengthening our attention to detail. We look forward to your next transaction!

Friendly

Thanks for the great review, [Client Name]! Sorry about the small hiccup. We're tightening up our processes. Glad everything worked out well in the end!

Empathetic

Thank you for the wonderful review, [Client Name]! We appreciate your understanding about the minor issue. We're committed to getting every detail right. Can't wait to help you again!

Availability Issues

Professional

Thank you for the positive review, [Client Name]! We're glad you had a great experience. We appreciate the feedback on scheduling and are working to be even more accessible. See you next time!

Friendly

Thanks for the awesome review, [Client Name]! We hear you on the scheduling - we're making ourselves more available. Glad the end result was great!

Empathetic

Thank you for the great review, [Client Name]! We appreciate your patience with the scheduling and are making improvements. We're glad we found you the right home!

Poor Negotiation

Professional

Thank you for the excellent review, [Client Name]! We're pleased with the outcome and appreciate the feedback on our negotiation approach. We're always working to advocate even more effectively. Looking forward to next time!

Friendly

Thanks for the great review, [Client Name]! Glad the deal went well. We're always sharpening our negotiation game - next time we'll aim for a perfect score!

Empathetic

Thank you for the kind review, [Client Name]! We're happy with the result and appreciate the honest feedback. We're committed to being the strongest advocates possible for our clients!

Hidden Fees / Costs

Professional

Thank you for the positive review, [Client Name]! We're glad the experience was good overall. We appreciate the feedback on cost transparency and are working to make our fee structure even clearer.

Friendly

Thanks for the great review, [Client Name]! We hear you on the fees - we're making everything more transparent from day one. Glad the transaction went well!

Empathetic

Thank you so much, [Client Name]! We're glad the overall experience was great. We appreciate the note on costs and are committed to full transparency so there are never any surprises.

Post-Sale Issues

Professional

Thank you for the kind review, [Client Name]! We're glad the transaction went well. We're sorry about any post-closing concerns and are here to help. Please reach out at [email/phone] anytime.

Friendly

Thanks for the great review, [Client Name]! Glad you're enjoying your new home. If anything comes up, don't hesitate to call us - we're here even after closing!

Empathetic

Thank you for the wonderful review, [Client Name]! We're so happy the experience was positive. Our commitment to you doesn't end at closing - reach out anytime at [email/phone]!

Poor Communication

Professional

Thank you so much for the outstanding review, [Client Name]! We're thrilled that you appreciated our communication throughout the process. Keeping our clients informed at every step is a top priority. Congratulations on your new home, and we look forward to helping you again in the future!

Friendly

Wow, thank you [Client Name]! We're so glad you felt kept in the loop every step of the way. That's exactly the experience we aim for. Congrats on your new home - we loved being part of the journey!

Empathetic

Thank you for the wonderful review, [Client Name]! We know how stressful the home buying process can be, and we're so glad our communication helped make it smoother. Congratulations - you deserve it!

Lack of Market Knowledge

Professional

Thank you for the excellent review, [Client Name]! We're delighted that our market expertise helped you achieve a great outcome. We take pride in staying on top of market trends and data. Congratulations on your successful transaction!

Friendly

Thanks for the amazing review, [Client Name]! So glad our market knowledge paid off for you. We love geeking out on the numbers so our clients don't have to. Congrats on the great deal!

Empathetic

Thank you so much, [Client Name]! We know how much rides on getting the pricing right, and we're thrilled the strategy worked perfectly for you. Congratulations - what an exciting milestone!

Pushy / Pressure Tactics

Professional

Thank you for the outstanding review, [Client Name]! We're thrilled that you felt supported and empowered throughout your home search. Our job is to guide, not pressure. Congratulations on finding the perfect home!

Friendly

Thanks for the awesome review, [Client Name]! We loved helping you find the right home at the right pace. Your excitement made this one of our favorite transactions. Congrats!

Empathetic

Thank you, [Client Name]! We believe that finding a home should feel exciting, not stressful. We're so glad we could be patient partners in your journey. Congratulations on your beautiful new home!

Missed Details / Errors

Professional

Thank you for the excellent review, [Client Name]! We're delighted that every detail of your transaction was handled with care. Attention to detail is a cornerstone of our service. Congratulations on your new home!

Friendly

Thanks for the amazing review, [Client Name]! We sweat the details so you don't have to. So glad everything went smoothly. Enjoy your new home!

Empathetic

Thank you so much, [Client Name]! We know there are a thousand details in a real estate transaction, and making sure every one is handled means the world to us. Congratulations!

Availability Issues

Professional

Thank you for the outstanding review, [Client Name]! We're glad our availability matched your needs. In a competitive market, being there when it matters most is essential. Congratulations on your new home!

Friendly

Thanks for the awesome review, [Client Name]! We know the right home waits for no one, so we make sure we're always ready. So happy we found you the perfect place!

Empathetic

Thank you, [Client Name]! We know your schedule is busy, and we're glad we could be flexible and available when you needed us. Finding the right home shouldn't mean rearranging your life. Congrats!

Poor Negotiation

Professional

Thank you for the excellent review, [Client Name]! We're thrilled that our negotiation efforts delivered the outcome you wanted. Advocating for our clients' best interests is what we do. Congratulations on the great deal!

Friendly

Thanks for the amazing review, [Client Name]! We love fighting for our clients, and we're so glad it paid off for you. That negotiation win was a team effort. Congrats!

Empathetic

Thank you so much, [Client Name]! We know how much every dollar matters in a home purchase. We're thrilled we could negotiate a great outcome for you. Congratulations on your new home!

Hidden Fees / Costs

Professional

Thank you for the outstanding review, [Client Name]! We're glad the entire process - including all costs - was clear and transparent from start to finish. No surprises is our promise. Congratulations!

Friendly

Thanks for the awesome review, [Client Name]! We believe in total transparency - no hidden anything. So glad the closing went exactly as expected. Congrats on the new home!

Empathetic

Thank you, [Client Name]! We know that financial clarity is crucial during such a big decision. We're so glad you felt informed and confident throughout. Congratulations!

Post-Sale Issues

Professional

Thank you for the excellent review, [Client Name]! We're delighted that our support continued beyond closing. Our commitment to you doesn't end when the papers are signed. Congratulations on your new home, and we're here anytime you need us!

Friendly

Thanks for the amazing review, [Client Name]! We love that our relationship continues after closing - great clients become friends. Congrats on the new home, and call us anytime!

Empathetic

Thank you so much, [Client Name]! We believe our job extends well beyond the closing table. We're so glad you feel supported, and we're here whenever you need us. Enjoy your beautiful new home!

Real Estate Review Response Best Practices

Templates get you started, but these best practices will help you craft responses that truly build trust.

1

Respond Within 24 Hours

Real estate is relationship-driven. A prompt response to reviews - positive or negative - shows prospective clients you're attentive, professional, and responsive. Set a daily reminder to check reviews.

2

Be Specific About What You Did

In positive review responses, reference specific actions: "We loved helping you navigate that multiple-offer situation" is more impactful than "Thanks for the review!" Specificity shows future clients what to expect.

3

Never Discuss Transaction Details Publicly

For negative reviews, never reveal private transaction details, pricing, or personal information. Keep responses general and professional. Invite the reviewer to discuss privately. Violating client confidentiality is both unethical and potentially illegal.

4

Address the Emotional Side

Buying or selling a home is deeply emotional. When someone leaves a negative review, they're often processing stress and disappointment. Acknowledge the emotional weight of the experience before addressing the facts.

5

Ask Happy Clients for Reviews Proactively

The best defense against negative reviews is a strong base of positive ones. Send a personalized review request after every successful closing. Make it easy - provide a direct link to your Google review page.

6

Showcase Your Local Expertise

In review responses, naturally mention neighborhoods, market conditions, and local knowledge. This serves double duty: it impresses future clients and provides local SEO signals to Google.

Use Your Review Responses to Dominate Local Real Estate Search

Here's a tip most agents miss: Google indexes your review responses and uses them as local SEO signals. Naturally include keywords like your name, brokerage, neighborhoods you serve, and transaction types (first-time buyer, luxury homes, investment properties, relocation). Instead of "Thanks for the kind words," try "Thank you for trusting [Your Name] at [Brokerage] with your home purchase in [neighborhood/city]!" This helps Google connect your profile to the locations and specialties people search for.

Templates Are Good. AI-Powered Responses Are Better.

Reply Champion reads your actual reviews and writes personalized responses in your brand voice - automatically. No more copy-pasting. No more bracketed placeholders.

No credit card required

Frequently Asked Questions

Everything you need to know about responding to real estate reviews.

Within 24 hours. Real estate is a trust-based business, and prospective clients are watching how you handle feedback. A fast, professional response - especially to negative reviews - shows you're attentive and care about your reputation.
No. Never reveal private transaction details, pricing information, or personal details about a client in a public review response. This violates professional ethics and potentially fair housing laws. Keep responses general and invite the reviewer to discuss privately.
Acknowledge their feeling without being defensive. Say something like "We're sorry you felt pressured - your comfort is our priority." Avoid explaining why you made the recommendation. Future clients will judge your professionalism, not the details of the dispute.
Respond professionally without being accusatory. State that you don't have a record of working with this person and invite them to contact you directly. Then flag the review through Google Business Profile. Never publicly accuse someone of being a competitor - even if you're sure.
The tone and structure are the same, but you can reference different value points. For buyers: highlight your search process, negotiation, and closing support. For sellers: highlight your marketing strategy, pricing accuracy, and speed of sale.
Yes. Google considers review engagement as a local SEO factor. Agents who respond regularly tend to rank higher in local search. Include your name, brokerage, neighborhoods, and specialties naturally in responses to boost visibility.
Show empathy first - a failed deal is emotionally painful. Acknowledge their disappointment, briefly note that you did everything possible, and wish them well. Something like "We understand how disappointing it was when the deal didn't come together. We gave it everything we had and wish you the best."
Getting defensive or sharing too much. Saying "actually, you were the one who rejected our pricing advice" makes you look unprofessional - even if it's true. Stay gracious, acknowledge the concern, and take it offline. Every review response is an audition for your next client.