Roofing Company Review Response Examples & Templates

Copy-paste templates for every type of roofing review - from 1-star leak complaints to 5-star raves. Just fill in the [brackets] and hit send.

1What star rating is the review?

Why Roofing Companies Reviews Matter

Online reviews directly impact your bottom line. Here's what the research shows.

89%

of homeowners read online reviews before hiring a roofing contractor

Source: BrightLocal

$9,000

average cost of a roof replacement - the highest-stakes home service purchase

Source: HomeAdvisor

4.2

minimum star rating most homeowners require before requesting a roofing estimate

Source: ReviewTrackers

68%

of consumers trust a business more after seeing thoughtful review responses

Source: BrightLocal

Common Roofing Companies Review Complaints

Understanding the most frequent complaints helps you prepare responses in advance. Here are the top issues customers mention in roofing companies reviews.

Leak After Repair

Roof continues to leak after a repair or replacement, sometimes worse than before.

Example review:

"They fixed our roof two months ago and it's leaking again in the same spot. Now there's water damage on our ceiling. What did we pay $8,000 for?"

Pricing & Overcharging

Complaints about high quotes, hidden fees, or final bills much higher than the estimate.

Example review:

"Quoted $12,000, final bill was $18,000. They kept 'finding problems' once they ripped the old roof off. Felt like a hostage situation."

Delays & Timeline Issues

Projects taking much longer than promised, or crews not showing up for days at a time.

Example review:

"They said 3 days. It took 3 weeks. They'd show up for a few hours, leave, and not come back for days. Meanwhile our house was covered in tarps."

Cleanup & Debris

Nails, shingles, and debris left in the yard, driveway, or gutters after the job.

Example review:

"Found nails all over my driveway and yard for weeks after the job. My dog stepped on one. They clearly don't care about cleanup."

Material Quality

Using cheaper materials than agreed, mismatched shingles, or materials that fail prematurely.

Example review:

"The shingles they used don't match the rest of the roof at all. It looks terrible. They said it would blend in - it absolutely does not."

Poor Communication

Not returning calls, no updates during the project, or unclear explanations of work needed.

Example review:

"Couldn't get anyone on the phone for two weeks while my roof was half done. No updates, no timeline, nothing. Had to show up at their office."

Storm Chaser / Pressure Tactics

High-pressure sales tactics, unsolicited door-knocking after storms, or bait-and-switch offers.

Example review:

"They showed up uninvited after the hailstorm, said my roof was 'destroyed,' and pressured me to sign that day. Got a second opinion - my roof was fine."

Warranty Issues

Refusing to honor warranties, difficult claims process, or warranty not covering what was promised.

Example review:

"They promised a 10-year warranty but when I called about a leak 2 years later, they said it wasn't covered. No one can explain what IS covered."

Roofing Companies Review Response Templates by Star Rating

Browse all templates organized by star rating. Click any section to expand and find the perfect response.

Leak After Repair

Professional

Thank you for your feedback, [Customer Name]. We sincerely apologize that the leak has returned. This is not the outcome we aim for, and we take full responsibility for ensuring our work protects your home. We would like to schedule a return visit to inspect and resolve the issue at no additional charge. Please contact us at [email/phone].

Friendly

Hi [Customer Name], we're really sorry your roof is leaking again - that's the last thing you should be dealing with after a repair. We want to come back and make it right, no charge. Please call us at [phone] and we'll get it on the schedule ASAP.

Empathetic

We're deeply sorry, [Customer Name]. We understand how frustrating and stressful it is to have water damage in your home after paying for a repair. Your trust matters to us, and we want to fix this immediately. Please reach out at [email/phone] - this is our top priority.

Pricing & Overcharging

Professional

Thank you for your feedback, [Customer Name]. We apologize for the discrepancy between the estimate and the final cost. We understand how important transparent pricing is, and we should have communicated any changes before proceeding. We would like to review your invoice and discuss this further. Please contact us at [email/phone].

Friendly

Hi [Customer Name], we're sorry about the billing surprise. Nobody should feel blindsided by a final bill, and we should have kept you informed about any changes. Let's go over the charges together - please call us at [phone].

Empathetic

We completely understand your frustration, [Customer Name]. A roofing project is a major investment, and discovering the cost is much higher than expected feels terrible. We should have communicated better. Please reach out at [email/phone] so we can review every charge with you.

Delays & Timeline Issues

Professional

Thank you for your feedback, [Customer Name]. We sincerely apologize for the project delays. We understand that having your roof under construction for an extended period is extremely disruptive. We have reviewed our scheduling procedures and are making changes. Please contact us at [email/phone] to discuss your experience.

Friendly

Hi [Customer Name], we're really sorry about the delays. Living under tarps for weeks is not what we promised, and we take full responsibility. We're fixing our scheduling process so this doesn't happen again. Please call us at [phone].

Empathetic

We're truly sorry, [Customer Name]. We know how stressful it is to have your home exposed and a project dragging on with no clear timeline. You deserved much better communication and follow-through. Please reach out at [email/phone].

Cleanup & Debris

Professional

Thank you for your feedback, [Customer Name]. We sincerely apologize for the inadequate cleanup. Leaving debris, especially nails, is a safety hazard and completely unacceptable. We would like to send a crew to thoroughly clean the area. Please contact us at [email/phone].

Friendly

Hi [Customer Name], we're really sorry about the nails and debris. That's a safety issue and it's not okay - especially with pets and kids around. We want to send someone out to do a proper cleanup. Please call us at [phone].

Empathetic

We're deeply sorry about this, [Customer Name]. Hearing that your dog was hurt because of debris we left behind is terrible. We take full responsibility and want to make this right. Please contact us at [email/phone] immediately.

Material Quality

Professional

Thank you for your feedback, [Customer Name]. We apologize that the materials used did not meet your expectations. We take material quality seriously and would like to inspect the work and discuss options. Please contact us at [email/phone].

Friendly

Hi [Customer Name], we're sorry the shingles don't match. Your roof should look great, not just function well. We want to take a look and figure out the best solution. Please call us at [phone].

Empathetic

We understand your disappointment, [Customer Name]. You invested in a new roof and expect it to look as good as it performs. We want to make this right. Please reach out at [email/phone] so we can discuss solutions.

Poor Communication

Professional

Thank you for your feedback, [Customer Name]. We apologize for the lack of communication during your project. Keeping customers informed is essential, especially during active construction. We are improving our communication procedures. Please contact us at [email/phone].

Friendly

Hi [Customer Name], we're sorry you couldn't reach us. Being left in the dark while your roof is half done is unacceptable. We're fixing our communication and want to make this right. Please call us at [phone].

Empathetic

We're sincerely sorry, [Customer Name]. We know how stressful it is to have a major project underway and not be able to get answers. You deserved better from us. Please reach out at [email/phone].

Storm Chaser / Pressure Tactics

Professional

Thank you for your feedback, [Customer Name]. We apologize if our approach felt high-pressure. That is never our intention. We provide free inspections as a service to the community after storms, and we respect every homeowner's right to make their own decision on their timeline. We appreciate your feedback and are reviewing our sales approach.

Friendly

Hi [Customer Name], we're sorry if our visit felt pushy. We try to help homeowners after storms, but we never want anyone to feel pressured. We appreciate the feedback and are working on our approach. Your comfort matters to us.

Empathetic

We're sorry about your experience, [Customer Name]. We understand how uncomfortable high-pressure tactics feel, especially at a stressful time. We're re-evaluating our approach and appreciate you sharing this feedback.

Warranty Issues

Professional

Thank you for your feedback, [Customer Name]. We apologize for the confusion regarding your warranty coverage. We stand behind our work and want to review your warranty terms with you directly. Please contact us at [email/phone] so we can resolve this.

Friendly

Hi [Customer Name], we're sorry about the warranty confusion. A roof is a big investment and you should know exactly what's covered. Let's review your warranty together - please call us at [phone].

Empathetic

We're truly sorry, [Customer Name]. Having a leak and being told your warranty doesn't cover it is incredibly frustrating. We want to review your situation personally. Please reach out at [email/phone] - we want to make this right.

Leak After Repair

Professional

Thank you for your feedback, [Customer Name]. We apologize that the issue has persisted. We would like to schedule a follow-up inspection to identify and resolve the problem. Please contact us at [email/phone].

Friendly

Hi [Customer Name], we're sorry the leak is still giving you trouble. We want to come back and figure this out. Please call us at [phone] and we'll get you on the schedule.

Empathetic

We appreciate your feedback, [Customer Name]. A persistent leak is stressful and we want to resolve it for you. Please reach out at [email/phone] so we can schedule a return visit.

Pricing & Overcharging

Professional

Thank you for your feedback, [Customer Name]. We apologize for the pricing concerns. We are reviewing our estimating process to improve accuracy. Please contact us at [email/phone] to discuss your bill.

Friendly

Hi [Customer Name], we're sorry the bill was higher than expected. We want to go over it with you. Please call us at [phone] and we'll walk through every line item.

Empathetic

We understand the frustration, [Customer Name]. Roofing is a big expense and you deserve clear, upfront pricing. We're improving our process. Please reach out at [email/phone].

Delays & Timeline Issues

Professional

Thank you for your feedback, [Customer Name]. We apologize for the project delays and are improving our scheduling. Please contact us at [email/phone] to discuss further.

Friendly

Hi [Customer Name], sorry about the timeline issues. We know it's disruptive and we should have done better. We're working on tighter scheduling. Reach out at [phone].

Empathetic

We appreciate your patience, [Customer Name]. We know living with an unfinished roof is stressful. We're making changes to prevent delays. Please reach out at [email/phone].

Cleanup & Debris

Professional

Thank you for your feedback, [Customer Name]. We apologize for the inadequate cleanup. We are reinforcing our procedures. Please contact us at [email/phone] if you'd like us to return.

Friendly

Hi [Customer Name], sorry about the mess. That's not our standard. We'd be happy to come back and do a thorough cleanup. Call us at [phone].

Empathetic

We're sorry about the debris, [Customer Name]. We know dealing with nails and shingle pieces is frustrating and unsafe. We want to make it right. Please reach out at [email/phone].

Material Quality

Professional

Thank you for your feedback, [Customer Name]. We apologize for the material concerns. We would like to inspect the work and discuss options. Please contact us at [email/phone].

Friendly

Hi [Customer Name], sorry about the material issue. We want your roof to look as good as it performs. Let's take a look - call us at [phone].

Empathetic

We understand your concern, [Customer Name]. You expect quality materials and we want to make sure you got them. Please reach out at [email/phone] so we can inspect and discuss.

Poor Communication

Professional

Thank you for your feedback, [Customer Name]. We apologize for the communication gaps. We are improving our update procedures. Please contact us at [email/phone].

Friendly

Hi [Customer Name], sorry about the communication issues. We're working on keeping customers better informed throughout the project. Reach out at [phone].

Empathetic

We appreciate your feedback, [Customer Name]. We know poor communication makes a stressful situation worse. We're making improvements. Please reach out at [email/phone].

Storm Chaser / Pressure Tactics

Professional

Thank you for your feedback, [Customer Name]. We apologize if our approach felt aggressive. We are reviewing our outreach methods to ensure homeowners feel respected. We appreciate your input.

Friendly

Hi [Customer Name], sorry if our visit felt pushy. That's not who we want to be. We're working on our approach. Thanks for the honest feedback.

Empathetic

We understand, [Customer Name]. Nobody wants to feel pressured, especially after a storm. We appreciate the feedback and are making changes to our approach.

Warranty Issues

Professional

Thank you for your feedback, [Customer Name]. We apologize for the warranty confusion. We would like to review your coverage with you. Please contact us at [email/phone].

Friendly

Hi [Customer Name], sorry about the warranty hassle. Let's review what's covered together. Call us at [phone] and we'll sort it out.

Empathetic

We understand the frustration, [Customer Name]. Warranty confusion on a major investment is stressful. We want to help clarify. Please reach out at [email/phone].

Leak After Repair

Professional

Thank you for your review, [Customer Name]. We appreciate the balanced feedback. We would like to follow up on the leak concern to ensure everything is fully resolved. Please contact us at [email/phone].

Friendly

Hi [Customer Name], thanks for the review! Glad some things went well. We want to make sure the leak is fully fixed - call us at [phone] and we'll come take a look.

Empathetic

Thanks for sharing, [Customer Name]. We're glad parts of the experience were positive. We want to address the leak concern completely. Please reach out at [email/phone].

Pricing & Overcharging

Professional

Thank you for your review, [Customer Name]. We appreciate the honest feedback on pricing. We are working to improve our estimate accuracy so customers know what to expect.

Friendly

Hi [Customer Name], thanks for the review! Glad the work was solid. We hear you on the pricing and are working to make quotes more accurate upfront.

Empathetic

Thanks for the balanced feedback, [Customer Name]. We understand the pricing concern and are committed to more transparent estimates. Glad the roof itself is working well.

Delays & Timeline Issues

Professional

Thank you for your review, [Customer Name]. We appreciate the feedback on timing. We are improving our project scheduling to deliver more consistent timelines.

Friendly

Hi [Customer Name], thanks for the honest review! Sorry about the delays. We're tightening our scheduling. Glad the finished roof looks great!

Empathetic

Thanks for sharing, [Customer Name]. We understand that delays are stressful. We're making improvements and are glad the final result met expectations.

Cleanup & Debris

Professional

Thank you for your review, [Customer Name]. We appreciate the feedback. We are reinforcing our cleanup standards to ensure every job site is left spotless.

Friendly

Hi [Customer Name], thanks for the review! Sorry about the cleanup. We're reminding our crews to leave every property better than they found it. Glad the roof is solid!

Empathetic

Thanks for the honest feedback, [Customer Name]. We know a messy job site detracts from good work. We're improving our cleanup process.

Material Quality

Professional

Thank you for your review, [Customer Name]. We appreciate the feedback on materials. We are committed to using quality products and would welcome the chance to discuss your concerns.

Friendly

Hi [Customer Name], thanks for the review! We hear the material concern. We'd like to take a look - call us at [phone] if you have any questions.

Empathetic

Thanks for sharing, [Customer Name]. We understand you want your roof to look and perform its best. We're happy to discuss the materials used. Reach out at [email/phone].

Poor Communication

Professional

Thank you for your review, [Customer Name]. We appreciate the feedback on communication. We are implementing better update procedures throughout the project lifecycle.

Friendly

Hi [Customer Name], thanks for the honest review! We hear you on communication. We're working on keeping customers better updated. Glad the roof turned out well!

Empathetic

Thanks for the feedback, [Customer Name]. We understand that regular communication reduces stress during a big project. We're making improvements.

Storm Chaser / Pressure Tactics

Professional

Thank you for your review, [Customer Name]. We appreciate the feedback on our outreach approach. We are committed to providing helpful, pressure-free service to homeowners after storms.

Friendly

Hi [Customer Name], thanks for the feedback! We never want anyone to feel pressured. Glad the work itself was good. We're refining our approach.

Empathetic

Thanks for sharing, [Customer Name]. We hear your feedback about our approach. We want every homeowner to feel comfortable and informed, not pressured.

Warranty Issues

Professional

Thank you for your review, [Customer Name]. We appreciate the feedback on our warranty process. We are working to make warranty terms clearer from day one. Please contact us at [email/phone] with any questions.

Friendly

Hi [Customer Name], thanks for the review! We hear you on the warranty clarity. We're making things more straightforward. Call us at [phone] if you have questions.

Empathetic

Thanks for the honest feedback, [Customer Name]. We know warranty clarity matters on a big investment. We're simplifying our terms. Reach out at [email/phone] anytime.

Leak After Repair

Professional

Thank you for the great review, [Customer Name]! We're glad the overall experience was positive. We take note of the minor concern and are here if you need anything. Please don't hesitate to contact us at [email/phone].

Friendly

Thanks for the awesome review, [Customer Name]! So glad the roof is holding up well. If you notice anything at all, give us a call at [phone] - we've got you covered!

Empathetic

Thank you, [Customer Name]! We're thrilled the experience was great. Your home's protection is our priority. We're here anytime you need us at [email/phone].

Pricing & Overcharging

Professional

Thank you for the positive review, [Customer Name]! We're glad the work exceeded expectations. We appreciate the pricing feedback and are always working to deliver the best value for quality roofing.

Friendly

Thanks for the great review, [Customer Name]! Glad the roof looks amazing. We hear you on the pricing - quality materials and labor are an investment that pays off for years!

Empathetic

Thank you for the kind review, [Customer Name]! We understand roofing is a big investment. We're glad the quality shines through and are always striving to offer the best value.

Delays & Timeline Issues

Professional

Thank you for the excellent review, [Customer Name]! We're glad the finished roof looks great. We appreciate the feedback on timing and are always working to improve our scheduling.

Friendly

Thanks for the great review, [Customer Name]! Sorry about the wait - but glad the result was worth it! We're working on faster turnarounds.

Empathetic

Thank you, [Customer Name]! We appreciate your patience and are glad the final result exceeded expectations. We're improving our timelines to match the quality of our work.

Cleanup & Debris

Professional

Thank you for the positive review, [Customer Name]! We're glad the roofing work was excellent. We appreciate the cleanup feedback and are reinforcing our standards.

Friendly

Thanks for the great review, [Customer Name]! Sorry about the minor cleanup issue. We're reminding our crews that the job isn't done until the property is spotless!

Empathetic

Thank you for the wonderful review, [Customer Name]! We appreciate the note about cleanup - we want every detail to be five stars, not just the roof itself!

Material Quality

Professional

Thank you for the kind review, [Customer Name]! We're glad the overall work was excellent. We appreciate the material feedback and are committed to using only the best products.

Friendly

Thanks for the great review, [Customer Name]! We hear the material note. We only use top-quality products and are happy to discuss options anytime!

Empathetic

Thank you, [Customer Name]! We want every aspect of your new roof to be perfect. We appreciate the feedback and are here if you have any material questions.

Poor Communication

Professional

Thank you for the excellent review, [Customer Name]! We're glad the finished roof is outstanding. We appreciate the communication feedback and are working to keep customers better informed throughout the project.

Friendly

Thanks for the great review, [Customer Name]! We hear you on the communication and are working on better updates. Glad the roof turned out amazing!

Empathetic

Thank you, [Customer Name]! We're thrilled with the result and appreciate the communication feedback. We want the whole experience to be great, not just the finished product.

Storm Chaser / Pressure Tactics

Professional

Thank you for the positive review, [Customer Name]! We're pleased you found our storm damage assessment helpful and the work excellent. We appreciate your trust in [Business Name]!

Friendly

Thanks for the great review, [Customer Name]! Glad we could help after the storm. That's exactly why we do what we do - helping neighbors when they need it most!

Empathetic

Thank you, [Customer Name]! Dealing with storm damage is stressful, and we're so glad we could make the process easier for you. We're here whenever you need us!

Warranty Issues

Professional

Thank you for the great review, [Customer Name]! We're glad you're satisfied with the work. We stand behind every roof we install and our warranty reflects that commitment.

Friendly

Thanks for the awesome review, [Customer Name]! Our warranty is there to give you peace of mind. If you ever have questions, just call [phone]!

Empathetic

Thank you, [Customer Name]! Your roof is a major investment and our warranty is our promise to protect it. We're here for you now and down the road.

Leak After Repair

Professional

Thank you for the outstanding review, [Customer Name]! We're thrilled that the repair resolved your leak completely and that your home is fully protected. Quality workmanship is our promise at [Business Name]. We look forward to serving you again!

Friendly

Wow, thanks [Customer Name]! So glad the leak is gone for good and your home is dry and safe. That's what we're here for! Call us anytime you need roofing help.

Empathetic

Thank you so much, [Customer Name]! We know how stressful a leaking roof can be. We're so relieved and happy that the repair worked perfectly. Your home is safe and sound!

Pricing & Overcharging

Professional

Thank you for the excellent review, [Customer Name]! We're delighted that you found our pricing fair and the work exceptional. Transparent, honest pricing is a cornerstone of [Business Name]. We look forward to serving you again!

Friendly

Thanks for the amazing review, [Customer Name]! Fair pricing and great work - that's the [Business Name] promise. So glad you're happy with your new roof!

Empathetic

Thank you, [Customer Name]! We know a new roof is a big investment. It means the world to hear you feel the value matched the quality. Enjoy your beautiful new roof!

Delays & Timeline Issues

Professional

Thank you for the outstanding review, [Customer Name]! We're pleased that the project was completed on schedule and to your satisfaction. Timely, quality work is what [Business Name] is all about!

Friendly

Thanks for the awesome review, [Customer Name]! On time and looking beautiful - that's how every roof job should go. So glad you're thrilled with the result!

Empathetic

Thank you, [Customer Name]! We know how important it is to have your home back to normal quickly. We're so glad we delivered on time and exceeded your expectations!

Cleanup & Debris

Professional

Thank you for the excellent review, [Customer Name]! We're glad our crew left your property spotless. A thorough cleanup is just as important as the roofing work itself. We look forward to serving you again!

Friendly

Thanks for the amazing review, [Customer Name]! We believe the job isn't done until your property looks better than when we started. So glad you noticed!

Empathetic

Thank you so much, [Customer Name]! We know having a crew at your home can be nerve-wracking. We're so glad we left everything clean and perfect!

Material Quality

Professional

Thank you for the outstanding review, [Customer Name]! We're delighted that you appreciate the quality of materials used. We only use [manufacturer/premium] products because your roof deserves the best. Enjoy your beautiful new roof!

Friendly

Thanks for the awesome review, [Customer Name]! Great materials make great roofs - and yours looks amazing! Glad you can see and feel the difference.

Empathetic

Thank you, [Customer Name]! We believe in using the best materials because your home deserves it. So thrilled that the quality shows. Enjoy your new roof for years to come!

Poor Communication

Professional

Thank you for the excellent review, [Customer Name]! We're pleased that our team kept you informed throughout the project. Clear communication is a priority at [Business Name]. We look forward to working with you again!

Friendly

Thanks for the amazing review, [Customer Name]! We love keeping customers in the loop - no surprises, just great roofing. So glad you had an awesome experience!

Empathetic

Thank you, [Customer Name]! We know that a roofing project can be stressful, and we're so glad our communication made the process smooth and worry-free for you!

Storm Chaser / Pressure Tactics

Professional

Thank you for the outstanding review, [Customer Name]! We're proud to serve our community after storms and are glad we could help restore your roof quickly and professionally. Your trust means everything to us!

Friendly

Thanks for the awesome review, [Customer Name]! Helping neighbors after storms is what we do best. So glad we could get your roof fixed fast and looking great!

Empathetic

Thank you, [Customer Name]! Storm damage is scary, and we're so glad we could take that stress off your plate. Your home is protected again and that makes our day!

Warranty Issues

Professional

Thank you for the excellent review, [Customer Name]! We're delighted that you appreciate our warranty and commitment to standing behind our work. Your new roof is protected for years to come. Thank you for choosing [Business Name]!

Friendly

Thanks for the amazing review, [Customer Name]! Our warranty is our promise - your roof is covered, period. So glad you feel confident in your investment!

Empathetic

Thank you so much, [Customer Name]! A roof is one of the biggest investments you'll make, and our warranty is there to give you peace of mind. We're here for the long haul!

Roofing Companies Review Response Best Practices

Templates get you started, but these best practices will help you craft responses that truly build trust.

1

Respond Within 24 Hours

Roofing involves major investments and home safety. A fast response to reviews signals reliability - the exact quality homeowners look for. Set up Google alerts to catch new reviews daily.

2

Address Leak Complaints Urgently

A leak after a repair is a homeowner's worst nightmare. Respond immediately with concern and a concrete plan. Offer a return visit at no charge. Every potential customer reading your response is imagining what would happen if their roof leaked.

3

Explain Value Without Defending Price

Roofing is expensive and customers often have sticker shock. In responses, briefly reference quality materials, licensed labor, and warranty coverage - but never argue about pricing in public.

4

Differentiate From Storm Chasers

The roofing industry has a trust problem thanks to storm-chasing operations. Use your responses to highlight your local roots, licensing, warranties, and commitment to the community. Every response is a chance to build trust.

5

Highlight Your Warranty

A strong warranty is a roofing company's best sales tool. Mention it naturally in positive review responses: "Your new roof comes with our [X-year] workmanship warranty." It reassures both the reviewer and everyone reading.

6

Show Cleanup Standards

Debris and nails are one of the most common roofing complaints. When responding to positive reviews, mention your cleanup process: "Our magnetic sweep of your property is standard on every job." This pre-empts concerns for future customers.

Review Responses Are Your Most Powerful Trust Signal

Roofing has one of the highest average ticket prices and lowest trust levels of any home service. Homeowners are terrified of getting scammed. Your review responses are the first thing they read to judge whether you're legitimate. A thoughtful, professional response to a 1-star complaint can be more convincing than ten 5-star reviews - because it proves you stand behind your work when things go wrong. Treat every response like a sales conversation with your next customer.

Templates Are Good. AI-Powered Responses Are Better.

Reply Champion reads your actual reviews and writes personalized responses in your brand voice - automatically. No more copy-pasting. No more bracketed placeholders.

No credit card required

Frequently Asked Questions

Everything you need to know about responding to roofing companies reviews.

Within 24 hours is ideal. Roofing is a high-stakes, high-anxiety purchase and homeowners are actively comparing companies. A fast, thoughtful response signals reliability and professionalism.
Respond immediately with urgency and concern. Apologize, take responsibility, and offer a return visit at no charge. Avoid making excuses about weather or conditions. Every potential customer is imagining what you'd do if their roof leaked.
Absolutely. Positive review responses encourage more reviews, reinforce your reputation, and give you a natural opportunity to mention your warranty, materials, and service area - all of which help with local SEO.
Respond calmly and professionally. Highlight your local roots, licensing, insurance, and track record. Don't get defensive. Potential customers will judge your character by how you handle the accusation.
Never argue about pricing publicly. Acknowledge the investment, briefly reference quality materials, licensed labor, and your warranty, then invite them to discuss offline. Public price debates never end well.
Yes. Google considers review engagement as a local ranking factor. Roofers who respond regularly rank higher in local search and Google Maps. Include your company name, services, and service area naturally in responses.
Apologize sincerely, especially if pets or children were at risk. Offer to send a crew for cleanup. Mention your cleanup standards (magnetic sweep, tarps, etc.) so readers know this isn't your norm.
Being defensive or dismissive. Roofing customers are already anxious about being scammed. A defensive response confirms their fears. Lead with empathy, take responsibility, and offer solutions. Your response is for every future customer who reads it.