How to Get More Google Reviews for Chiropractors
New patients vet chiropractors through Google reviews before booking. Learn how to ethically request HIPAA-compliant reviews at the moment patients feel relief and improvement.
When to Ask for Reviews
Timing is everything. Asking at the right moment dramatically increases your review conversion rate.
Best Moment to Ask
After an adjustment when the patient spontaneously says they feel noticeably better - whether that's reduced pain, improved mobility, or relief from discomfort. This is the emotional peak when they're most grateful and most likely to share their positive experience.
Worst Moment to Ask
During the first visit before trust is established, when a patient is in acute pain or distress, or if they're frustrated about billing or insurance issues. Never ask if a patient hasn't experienced noticeable improvement yet.
The Milestone Visit Review Request
Instead of asking after every adjustment, implement a "milestone visit" strategy. Ask for a review after the 5th or 10th visit when patients have experienced consistent improvement and have developed trust in your care. At this point, they've seen real results, appreciate your treatment plan, and feel confident recommending you to others. Your front desk can flag milestone visits in your scheduling system and hand the patient a review request card at checkout. This approach feels more thoughtful and less transactional than asking after a single adjustment, and it yields longer, more detailed reviews from patients who genuinely understand the value of your care.
Chiropractic care is about ongoing relief and trust - patients who return multiple times have experienced sustained results and are your most credible advocates. Target them strategically.
Getting reviews is only half the battle.
Reply Champion responds to every review with personalized, on-brand AI responses - in seconds. So the reviews you work hard to earn get the responses they deserve.
Start your free trialCopy-Paste Scripts to Ask for Reviews
Use these word-for-word scripts to ask happy customers for reviews. Customize the [bracketed] details for your business.
In-Person Script
I'm so glad you're feeling better! It's been great working with you over these past few visits. If you have a couple of minutes, I'd really appreciate it if you could share your experience on Google. It helps other people in [City] who are dealing with similar issues find quality chiropractic care. No pressure at all, but it would mean a lot.
Email Script
Subject: How are you feeling, [Customer Name]?
Hi [Customer Name], I hope you're continuing to feel improvement after your recent adjustments. It's been a pleasure working with you! If you're happy with your experience at [Business Name], I'd be so grateful if you could share a brief review on Google. Your feedback helps others in our community find quality chiropractic care when they need it. Here's the link: [Google Review Link] Thanks so much, and I look forward to seeing you at your next visit! Best, [Your Name] [Business Name]
SMS / Text Script
Hi [Customer Name], hope you're feeling great after your adjustment! If you have 2 min, I'd really appreciate a quick Google review: [Google Review Link]. Thanks! –Dr. [Your Name]
Who Should Ask
Front desk receptionist or office manager
Training Tip
Train your front desk to recognize milestone visits (5th, 10th, 20th adjustments) and "wow moments" - when a patient checks out and says they feel amazing or thanks the chiropractor enthusiastically. Have them hand the patient a review request card with a QR code at checkout. Automate follow-up emails to go out 1-2 days after milestone visits.
Follow-Up Timing
Ask in person at the milestone visit checkout, then send a follow-up email 1-2 days later. If no review after 7-10 days, send one gentle reminder. Stop after that - you don't want to pressure patients who come in regularly.
Where to Place Review Reminders
Make it easy for customers to leave a review by placing reminders where they already look.
Physical Placements
Checkout counter card holder
Keep branded cards with your Google review QR code at the front desk in a card holder. Hand one to patients at milestone visits or when they express feeling great after an adjustment.
Adjustment room poster
Hang a tasteful framed poster in each adjustment room: "Feeling better? We'd love to hear about it!" with your Google review QR code. Patients see it while waiting or during treatment.
Thank-you card at milestone visits
At the patient's 10th visit, hand them a handwritten thank-you card from the chiropractor with a review request and QR code inside.
Appointment reminder card
Include a small review request with QR code on the back of appointment reminder cards given to patients at checkout.
Digital Placements
Post-milestone visit email
Automate an email that sends 1-2 days after a patient's 5th or 10th visit: "We hope you're continuing to feel improvement! If you're happy with your care, we'd love a Google review: [link]."
Email signature
Add a subtle line to staff email signatures: "Feeling better? Share your experience: [Google review link]" with a star icon.
Patient portal dashboard
If you use an online patient portal, add a banner or widget asking patients with 5+ visits to leave a review on Google.
Facebook page pinned post
Pin a post to your Facebook business page asking satisfied patients to share their experience on Google with a direct link to your Business Profile.
Compliance Note
HIPAA applies to chiropractic practices. Never reference specific conditions, treatment plans, or health outcomes when asking for reviews. Keep requests general - ask patients about their overall experience with your office, not about their symptoms or recovery. Ensure your review request process does not share or confirm any protected health information.
Getting Reviews Is Only Half the Battle
Once the reviews come in, you need to respond - fast and on-brand. Reply Champion uses AI to write personalized responses to every review automatically.
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Frequently Asked Questions
Everything you need to know about getting more Google reviews for your chiropractors business.