How to Get More Google Reviews for Gyms & Fitness Studios
Get more reviews from your gym members with proven scripts, milestone celebration strategies, and perfect timing that converts.
When to Ask for Reviews
Timing is everything. Asking at the right moment dramatically increases your review conversion rate.
Best Moment to Ask
Right after a member hits a meaningful milestone-completing their first month, achieving a personal record (PR), reaching a goal weight, finishing a challenge, or receiving a compliment from a trainer. This is when emotions are highest, confidence is peaking, and they feel most connected to your gym. Celebrate the win, then ask.
Worst Moment to Ask
During membership sales pressure, when a member is frustrated about equipment availability or crowding, immediately after a price increase, or when they're visibly struggling or discouraged. Never ask new members in their first week before they've experienced enough value to form an opinion.
Milestone Celebration Board + Review Ask at Achievement Moment
Create a physical "Member Wins" board or digital display in a high-traffic area (near check-in or on social media) where you celebrate member achievements-PRs, weight loss milestones, consistency streaks, etc. When a member achieves something noteworthy, publicly celebrate them on the board (with permission), hand them a branded card congratulating them, and include a QR code with: "Share your [Gym Name] success story on Google!" The public recognition creates pride and reciprocity-they want to share their win and thank you publicly in return.
Gyms have a unique advantage: members experience transformational, emotional wins that they're proud to share. Unlike transactional services, gym members feel genuine gratitude when they achieve fitness goals. The key is identifying and celebrating these milestone moments, then channeling that emotional high into a review request that feels like an extension of the celebration, not a sales tactic.
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Start your free trialCopy-Paste Scripts to Ask for Reviews
Use these word-for-word scripts to ask happy customers for reviews. Customize the [bracketed] details for your business.
In-Person Script
Congrats on [hitting your PR/finishing your first month/reaching your goal]! That's a huge accomplishment, and we're so proud to be part of your journey. If [Gym Name] has helped you get here, we'd be incredibly grateful if you could share your story in a quick Google review. It inspires other people to take the first step. Here's a card with a link-takes just a minute!
Email Script
Subject: You crushed it, [Customer Name]! + A quick favor
Hi [Customer Name], We wanted to say congrats again on [specific milestone]! Seeing members like you crush their goals is why we do what we do. If [Business Name] has been part of your fitness journey and you've had a great experience, we'd be so grateful if you could share your story in a quick Google review. Your words inspire others in [City] to take the leap and prioritize their health. [Google Review Link] Keep up the amazing work! Cheers, [Your Name] and the [Business Name] Team
SMS / Text Script
Hey [Customer Name]! Congrats again on [milestone]-you're crushing it! If you're loving your experience at [Business Name], we'd appreciate a quick Google review: [Google Review Link]. Thanks for being an awesome member! - [Business Name]
Who Should Ask
Trainers and coaches should identify milestone moments and celebrate them in real-time, then hand members a review card. Front desk staff should track milestones (first month, 3 months, 6 months) and send follow-up emails. Create a culture where the entire team watches for and celebrates member wins.
Training Tip
Train your team to recognize "pride moments"-when a member is smiling after a workout, shares a win with a trainer, or posts progress on social media. That's your cue. Role-play the celebration + review ask so it feels genuine, not transactional. Emphasize authenticity: only ask members who are genuinely thriving and engaged.
Follow-Up Timing
Ask in person immediately after the milestone moment while emotions are high. Follow up with an email or SMS within 24-48 hours while the excitement is still fresh. For time-based milestones (first month, 3 months), send an automated email on day 30, 90, etc., celebrating their consistency and requesting a review.
Where to Place Review Reminders
Make it easy for customers to leave a review by placing reminders where they already look.
Physical Placements
Member Wins Celebration Board
Physical board or digital display near check-in showcasing member achievements with photos, PRs, and milestones. Include a small sign: "Reached a goal at [Gym Name]? Share your story!" with a QR code linking to Google reviews.
Review Request Cards at Front Desk
Branded cards with motivational copy ("Your transformation inspires others-share your story!") and a QR code. Trainers and staff hand these out during milestone moments or at check-in to highly engaged members.
Locker Room Mirror Decals
Small, tasteful decals on locker room mirrors with motivational copy and a QR code: "Feeling stronger? Share your [Gym Name] experience!" Catches members during a reflective moment post-workout when endorphins and pride are high.
Water Station Table Tents
Small table tents near water fountains or smoothie bars with member testimonial snippets on one side and a review request + QR code on the other. Captures attention during hydration breaks.
Digital Placements
Milestone Celebration Emails
Automated emails sent at 30, 90, and 180 days celebrating consistency milestones: "You've been crushing it for [X] days! If you're loving [Gym Name], we'd appreciate a Google review." Include link and personalized encouragement.
Post-Challenge Completion Emails
Send an email to all participants after a fitness challenge ends, congratulating them and requesting reviews from those who had a positive experience. Challenges create camaraderie and shared wins-leverage that energy.
Social Media Story Shoutouts with Review CTA
Post Instagram/Facebook stories celebrating member milestones (with permission) and include a "Leave us a review!" swipe-up link. Feature a "Member Love" story highlight showcasing past reviews to encourage participation.
Membership App Push Notifications
If you have a member app, send push notifications after milestone workouts (e.g., "You've completed 20 workouts this month!") with a review request link. Timing is key-send it when they're feeling accomplished.
Getting Reviews Is Only Half the Battle
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Frequently Asked Questions
Everything you need to know about getting more Google reviews for your gyms & fitness studios business.