How to Get More Google Reviews for Plumbers
Convert grateful customers into 5-star reviews with proven strategies designed for plumbers and plumbing companies.
When to Ask for Reviews
Timing is everything. Asking at the right moment dramatically increases your review conversion rate.
Best Moment to Ask
Right after you've fixed the problem and the customer is visibly relieved. Whether it's a burst pipe, clogged drain, or broken water heater, the moment of "thank God it's fixed" is your golden window. They're grateful, you've just saved their day, and they're emotionally primed to say yes.
Worst Moment to Ask
When you're delivering a high estimate for additional work, when the job took longer than expected (even if it wasn't your fault), or when they seem stressed about cost. Wait until you've built trust and the job is successfully complete before asking.
Leave-Behind Card with QR Code After Every Job
Before you leave the job site, hand the customer a branded "Thank You" card with a QR code linking directly to your Google review page. Include a short message like "Happy with our work? Scan to leave a quick review!" This physical touchpoint feels personal, gives them something tangible to act on, and the QR code makes it frictionless. Then, follow up with a text or email 4-6 hours later to reinforce the ask.
Plumbing emergencies are stressful, and customers are often panicked when they call you. When you show up quickly, fix the problem efficiently, and charge a fair price, you're a hero. Leverage that hero moment. Your review ask isn't just marketing-it's helping future stressed-out homeowners find a plumber they can trust in their time of need.
Getting reviews is only half the battle.
Reply Champion responds to every review with personalized, on-brand AI responses - in seconds. So the reviews you work hard to earn get the responses they deserve.
Start your free trialCopy-Paste Scripts to Ask for Reviews
Use these word-for-word scripts to ask happy customers for reviews. Customize the [bracketed] details for your business.
In-Person Script
I'm really glad we got that fixed for you! If you're happy with how everything turned out, we'd really appreciate a quick Google review. It helps other folks know they can count on us when they have a plumbing emergency. I can text you the link right now if that works.
Email Script
Subject: Your plumbing issue is fixed, [Customer Name]!
Hi [Customer Name], Thanks for trusting [Business Name] to take care of your plumbing issue. We hope everything is working perfectly now and you're back to normal. If you have a moment, we'd be so grateful if you could share your experience on Google. Your feedback helps us improve and helps other homeowners find a plumber they can trust. [Google Review Link] Thanks again, and don't hesitate to reach out if you need anything in the future! [Your Name] [Business Name]
SMS / Text Script
Hi [Customer Name], thanks for choosing [Business Name] today! If you're happy with the work, we'd love a quick Google review: [Google Review Link]. It really helps us out. Thanks!
Who Should Ask
Plumbers in the field are the primary touchpoint. They're the ones building trust, fixing the problem, and reading the customer's mood. Train them to ask for reviews in-person when the vibe is right, and to hand out the leave-behind cards. Office staff should handle follow-up texts and emails.
Training Tip
Role-play the ask during team meetings so it feels natural, not forced. Teach plumbers to listen for verbal cues like "You're a lifesaver!" or "That was so much easier than I thought." Those are green lights to mention a review. Also, emphasize that they're helping future customers, not just marketing.
Follow-Up Timing
Send the text or email 4-6 hours after completing the job, while the relief and gratitude are still fresh. Wait until the next day and the emotional moment has passed.
Where to Place Review Reminders
Make it easy for customers to leave a review by placing reminders where they already look.
Physical Placements
Leave-Behind Thank You Cards
Hand customers a branded card at the end of every job with a QR code to your Google review page. One side thanks them, the other invites a review.
Service Vehicle Magnets
Add a magnet or decal to your service van: "Happy with our work? Leave us a Google review!" with a QR code. People see it while you're parked in their driveway.
Invoice/Receipt Inserts
Include a small insert or footer on printed invoices: "Loved our service? Scan to leave a review!" with a QR code or short URL.
Door Hangers (for no-show appointments)
If you provide maintenance or inspections, leave a door hanger with your contact info and a review request for satisfied customers.
Digital Placements
Post-Service Text Message
Automated SMS sent 4-6 hours after job completion, thanking them and including a direct Google review link. Texts feel personal and have high open rates.
Email Follow-Up Campaign
Automated email sent same-day or next-day after service, thanking them and requesting a review. Include a clear call-to-action button.
Google Business Profile Posts
Regularly post on your Google Business Profile showcasing recent jobs, customer testimonials, or plumbing tips. Include a call-to-action to leave a review.
Facebook and Website Banners
Add a banner or pop-up on your website and Facebook page inviting satisfied customers to leave a Google review. Link directly to your review page.
Getting Reviews Is Only Half the Battle
Once the reviews come in, you need to respond - fast and on-brand. Reply Champion uses AI to write personalized responses to every review automatically.
No credit card required
Frequently Asked Questions
Everything you need to know about getting more Google reviews for your plumbers business.