How to Get More Google Reviews for Roofing Companies
Get more Google reviews from your roofing clients with proven scripts, perfect timing, and visual strategies that convert.
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When to Ask for Reviews
Timing is everything. Asking at the right moment dramatically increases your review conversion rate.
Best Moment to Ask
Immediately after the final walkthrough when the homeowner sees the completed roof for the first time and expresses satisfaction. This is the emotional peak-relief that the project is done, pride in their home's new look, and gratitude for quality work. Strike while the enthusiasm is hot.
Worst Moment to Ask
During project delays, when discussing cost overruns, immediately after discovering unexpected damage that increases the price, or during bad weather delays. Never ask if the homeowner has expressed any frustration about communication, timeline, or quality concerns.
Drone Photo of Completed Roof Sent with Review Request
Invest in a basic drone or hire a drone operator to capture aerial photos of every completed roof. Send the homeowner a stunning aerial shot of their new roof within 24 hours of project completion, along with your review request. Homeowners love these photos-they're shareable, impressive, and create a "wow" moment that makes them want to reciprocate. Include the drone photo in your follow-up email with text like: "Here's your new roof from above! If you love how it turned out, we'd be grateful for a Google review."
Roofing is a high-investment, infrequent purchase that homeowners research heavily. A strong review profile is critical because homeowners are risk-averse and need social proof before trusting someone to work on their most valuable asset. The visual nature of roofing (dramatic before/after) makes it perfect for photo-driven review requests.
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Start your free trialCopy-Paste Scripts to Ask for Reviews
Use these word-for-word scripts to ask happy customers for reviews. Customize the [bracketed] details for your business.
In-Person Script
We're really proud of how your roof turned out, and we hope you love it! If you're happy with our work, we'd be incredibly grateful if you could leave us a Google review. It helps other homeowners in [City] find a trustworthy roofer. Here's a card with a quick link-takes just two minutes. We'll also email you some drone photos of your new roof tomorrow!
Email Script
Subject: Your New Roof from Above + A Quick Favor
Hi [Customer Name], Your new roof looks incredible! We wanted to share this aerial photo we took of the completed project-feel free to share it with friends and family. If you were pleased with our work, we'd be so grateful if you could take two minutes to leave us a Google review. Your feedback helps other homeowners in [City] feel confident choosing [Business Name] for their roofing needs. [Google Review Link] Thank you for trusting us with your home! Best regards, [Your Name] [Business Name]
SMS / Text Script
Hi [Customer Name], your new roof is complete! We'll email you some great drone photos tomorrow. If you're happy with our work, we'd love a quick Google review: [Google Review Link] - Thanks for choosing [Business Name]!
Who Should Ask
The project manager or crew lead should ask in person during the final walkthrough while enthusiasm is high. The office manager should send the follow-up email with drone photos within 24 hours. Sales reps should mention reviews during the close: "Our reputation is built on reviews from happy homeowners like our past clients."
Training Tip
Train your crew leads to recognize and vocalize the "reveal moment"-when the homeowner first sees the finished roof and reacts positively. That's your cue to ask. Role-play the walkthrough script so it feels natural. Emphasize that the best time to ask is when the homeowner says something like "Wow, this looks great!" or "I'm so relieved this is done."
Follow-Up Timing
Ask in person at the final walkthrough, then send an email with drone photos within 24 hours while the excitement is fresh. If no response after 3 days, send one gentle SMS reminder. After that, move on-don't pester.
Where to Place Review Reminders
Make it easy for customers to leave a review by placing reminders where they already look.
Physical Placements
Yard Sign with QR Code
Place a professional yard sign during the project with your branding and a QR code that says "Scan to see why homeowners choose [Business Name]" linking to your Google reviews. Neighbors and passersby will scan it, building local visibility.
Project Completion Door Hanger
Leave a door hanger at the end of the project thanking them for their business, with a QR code and review request. Doubles as a takeaway reminder if they don't leave a review immediately during the walkthrough.
Review Request Card in Final Invoice Packet
Include a branded card in the final invoice packet or thank-you folder. Simple message: "Love your new roof? Leave us a review!" with QR code and Google link. Catches them during the final payment moment.
Truck Decals with Review Prompt
Add a small decal to your service trucks: "See why [City] trusts us-scan for reviews!" with a QR code. Your trucks are mobile billboards, and this turns them into review-generation tools.
Digital Placements
Post-Completion Email with Drone Photos
Automated or manual email sent within 24 hours of project completion, featuring stunning drone photos of the finished roof and a prominent review request link. High open rates because homeowners want to see the photos.
SMS Follow-Up 3 Days After Completion
Gentle SMS reminder sent 3 days post-project if no review has been left. Keep it brief and friendly: "Hope you're enjoying your new roof! If you have a moment, we'd love a quick review." Include link.
Google My Business Post with Before/After
Post before/after photos of completed projects to your Google Business Profile with a caption asking satisfied clients to share their experience. Tag the location to boost local visibility.
Email Newsletter Review Spotlight
Send a monthly or quarterly email newsletter to past clients featuring a "Review of the Month" spotlight, recent projects, and a reminder: "Haven't left a review yet? We'd love to hear from you!" with a link.
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Frequently Asked Questions
Everything you need to know about getting more Google reviews for your roofing companies business.