How to Get More Google Reviews for Landscaping Companies

Get more reviews from satisfied clients with proven scripts, perfect timing, and before/after photo strategies that work.

When to Ask for Reviews

Timing is everything. Asking at the right moment dramatically increases your review conversion rate.

Best Moment to Ask

Right after the first mow or immediately after a project reveal when the homeowner sees their transformed yard for the first time. This is the "wow" moment-when they walk outside, see the finished result, and express excitement. For recurring lawn care clients, ask after the first service of the season when the yard goes from messy to manicured.

Worst Moment to Ask

During the initial estimate (too early, no experience yet), when discussing price increases, after weather delays that frustrated the client, or if there are any unresolved complaints about quality or communication. Never ask if the client seems unhappy or hasn't yet expressed satisfaction.

Before/After Photo Comparison Sent with Review Link

Take a quick photo of the yard before you start work (even for routine mows) and after completion. Send the client a side-by-side before/after comparison via email or text within 24 hours, with a note like: "Here's the transformation! If you love how your yard looks, we'd appreciate a quick Google review." The visual impact creates pride and makes clients want to share their beautiful yard-and your work. This works for both one-time projects and recurring maintenance.

Landscaping is highly visual and emotionally satisfying-homeowners feel pride when their yard looks great. Unlike many services, landscaping results are immediately visible and Instagram-worthy, making clients naturally inclined to share. The key is capturing that "reveal moment" when they first see the transformation and channeling that excitement into a review.

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Copy-Paste Scripts to Ask for Reviews

Use these word-for-word scripts to ask happy customers for reviews. Customize the [bracketed] details for your business.

In-Person Script

Your yard looks amazing! We're really proud of how this turned out. If you're happy with the work, we'd be so grateful if you could leave us a quick Google review. It helps other homeowners in [City] find us. Here's a card with a link-takes just a minute. We'll also text you some before/after photos tonight!

Email Script

Subject: Your Yard Transformation + A Quick Favor

Hi [Customer Name], We loved working on your yard! Here's a before/after photo of the transformation-feel free to share it with friends or on social media. If you were pleased with our work, we'd be incredibly grateful if you could take a moment to leave us a Google review. Your feedback helps other homeowners in [City] discover [Business Name]. [Google Review Link] Thank you for trusting us with your outdoor space! Best, [Your Name] [Business Name]

SMS / Text Script

Hi [Customer Name]! Your yard is looking great. Here's a before/after photo: [photo link]. If you're happy with our work, we'd love a quick Google review: [Google Review Link] - Thanks! - [Business Name]

Who Should Ask

Crew leads should ask in person during the project reveal or at the end of the first mow while the client is outside admiring the work. Office staff should send follow-up emails/texts with before/after photos within 24 hours. Make it a team habit to capture before photos at every job.

Training Tip

Train your crew to recognize the "wow moment"-when a client says "This looks incredible!" or walks around the yard smiling. That's your green light to ask for a review. Role-play the in-person script so it feels natural, not salesy. Emphasize that before/after photos are non-negotiable for every job-it's your best review-generation tool.

Follow-Up Timing

Ask in person during the project reveal or immediately after the first mow. Follow up with a text or email containing before/after photos within 24 hours. If no response after 3 days, send one gentle reminder. For recurring clients, ask once per season (e.g., after the first spring mow) rather than after every service.

Where to Place Review Reminders

Make it easy for customers to leave a review by placing reminders where they already look.

Physical Placements

Yard Sign During Projects

Professional yard sign placed during landscaping projects with your branding and a QR code: "See why [City] loves [Business Name]-scan for reviews!" Neighbors and passersby become potential clients and reviewers.

Door Hanger at Project Completion

Leave a branded door hanger thanking the client for their business, with a QR code and review request: "Love your new yard? Leave us a review!" Serves as a physical reminder if they didn't review on the spot.

Service Invoice Review Prompt

Include a small review request on printed or emailed invoices: "Happy with our work? Scan to leave a review!" with a QR code. Catches them during the payment moment when satisfaction is top of mind.

Truck Decals with QR Code

Add a decal to your service trucks: "Love your lawn? Leave us a review!" with a QR code linking to your Google Business Profile. Your trucks are mobile ads-turn them into review drivers.

Digital Placements

Post-Service Email with Before/After Photos

Automated or manual email sent within 24 hours of service completion, featuring before/after photos and a prominent review request. High engagement because clients love seeing the visual transformation.

SMS Follow-Up with Photo Link

Text message sent same-day or next-day with a before/after photo link and review request. Keep it short and visual. Text messages have higher open rates than email, especially for blue-collar services.

Seasonal Email Campaign to Past Clients

Send a spring or fall email to past clients with seasonal tips, project inspiration, and a gentle review request: "If we've earned it, we'd love your Google review!" Include link.

Social Media Story Highlights with Review CTA

Post Instagram/Facebook stories showcasing recent projects with a "Swipe up to review us!" link. Create a "Happy Clients" story highlight featuring past reviews to encourage new ones.

Getting Reviews Is Only Half the Battle

Once the reviews come in, you need to respond - fast and on-brand. Reply Champion uses AI to write personalized responses to every review automatically.

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Frequently Asked Questions

Everything you need to know about getting more Google reviews for your landscaping companies business.

The best time is immediately after the project reveal when the homeowner sees the finished yard for the first time and expresses excitement. This "wow moment" is when emotions and gratitude peak. For routine lawn care, ask after the first mow of the season when the transformation from winter mess to clean lawn is most dramatic.
No, that would be annoying. Ask once per season (e.g., after the first spring mow or a major seasonal cleanup) or after a special project like landscaping upgrades. For weekly or bi-weekly mowing clients, one review request per year is plenty. Focus on timing it around the most impressive transformation.
Respond quickly, professionally, and empathetically. Apologize for their experience, acknowledge the specific issue, and offer to make it right. For example: "We're sorry we didn't meet your expectations. We've addressed this with our crew and would love the chance to make it right. Please contact us directly." Show prospective clients you take accountability seriously.
No. Google's policies prohibit offering free services, discounts, or any incentive in exchange for reviews. You can ask for reviews, make it easy with QR codes and links, and thank clients who leave them, but you cannot offer anything of value in return. Violations can result in review removal or penalties.
Respond professionally without getting defensive. Acknowledge their feedback and explain your value: "We understand budget is important. Our pricing reflects the quality materials, experienced crew, and attention to detail we bring to every project. We'd be happy to discuss your concerns directly." Prospective clients will see you handle criticism maturely.
Make it part of your process: train crew leads to take before photos at the start of every job and ask for reviews during the reveal moment. Provide them with review cards to hand out. Celebrate wins in team meetings by reading positive reviews aloud. When the crew sees that reviews bring in more work, they'll buy in.
Yes. Responding shows you value feedback and are engaged with clients. Keep responses warm and personalized-mention specific details like the type of project or their yard. Prospective clients read your responses to gauge how you interact with customers, so make every reply count.
Aim for at least 50-100 reviews with a 4.5+ star average. Landscaping is a competitive local service, and homeowners compare multiple providers. Consistent review volume (5-10 new reviews per month) signals an active, reliable business. Steady growth beats sporadic bursts.