How to Get More Google Reviews for Pest Control Companies

Homeowners choose pest control based on trust and results. Learn exactly when to ask for reviews that prove your effectiveness.

When to Ask for Reviews

Timing is everything. Asking at the right moment dramatically increases your review conversion rate.

Best Moment to Ask

At the follow-up visit when you confirm the pest problem is completely resolved. The relief and gratitude customers feel at this moment makes it the perfect time to request a review. Second-best: immediately after an emergency service call when you've solved an urgent problem.

Worst Moment to Ask

During the initial inspection when you're quoting a price (they'll feel pressured), or if you need to schedule a re-treatment because the first application didn't fully work. Never ask right after discussing an upsell or contract renewal.

"Problem Solved" Follow-Up Call Strategy

Schedule a follow-up call or visit 7-14 days after treatment to confirm the issue is resolved. When the customer confirms success, your technician makes a warm, in-person ask: "Fantastic! Mind sharing that good news on Google?" Then immediately send a text with the review link. The combo of personal ask + instant access drives high conversion.

Pest control is a "hero moment" business. Customers are stressed, disgusted, or even embarrassed when they call you. When you solve their problem completely, they're genuinely grateful. Capture that relief and gratitude before it fades.

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Copy-Paste Scripts to Ask for Reviews

Use these word-for-word scripts to ask happy customers for reviews. Customize the [bracketed] details for your business.

In-Person Script

Great news - looks like we've completely solved your [pest type] problem! If you're happy with how we handled everything, would you mind leaving us a quick Google review? It really helps other homeowners find us when they're dealing with pest issues.

Email Script

Subject: Is your [pest type] problem solved?

Hi [Customer Name], It's been about [X days/weeks] since we treated your property for [pest type], and I wanted to check in - are you completely satisfied with the results? If we've solved the problem and you're happy with our service, we'd be incredibly grateful if you'd share your experience on Google. Your review helps other homeowners in [city] find reliable pest control when they need it most. [Google Review Link] And of course, if you're seeing any lingering issues, please let me know right away. We stand behind our work 100%. Thanks for choosing [Business Name]! [Your Name] [Business Name] [Phone Number]

SMS / Text Script

Hi [Customer Name], this is [Your Name] from [Business Name]. Just checking - is your [pest type] problem completely solved? If you're happy with our work, we'd love a quick Google review: [Google Review Link]. Thanks!

Who Should Ask

Service technicians and follow-up coordinators

Training Tip

Train technicians to ask the confirmation question first: "Are you seeing any signs of [pest] since we treated?" When customer says no, that's your cue: "That's great! Would you mind leaving us a review?" Role-play this two-step approach until it feels natural, not salesy.

Follow-Up Timing

Send the initial follow-up 7-14 days after treatment (depends on pest type and treatment method). If they confirm success but don't review, send one gentle text reminder 3 days later: "Thanks again for confirming we solved your pest problem! If you have 2 minutes, we'd still love that Google review: [link]"

Where to Place Review Reminders

Make it easy for customers to leave a review by placing reminders where they already look.

Physical Placements

Service completion door hanger

Leave a bright, branded door hanger after each service with a QR code to review. Include a "Service Completed" checklist and the review ask at the bottom.

Vehicle wraps and magnets

Add your Google review QR code to truck graphics with text like "Love our service? Scan to review!" Neighbors see your trucks and may check reviews.

Invoice inserts

Include a small review request card with every invoice: "Problem solved? Share your experience!" with QR code and star rating graphic.

Yard signs (during treatment)

If you place yard signs during fumigation or treatment, include a QR code and "See our reviews" text. Neighbors are watching.

Digital Placements

Email signature

Every email from your office should include: "Happy with our pest control? Leave a review: [link]"

SMS follow-up automation

Set up automated SMS follow-ups triggered 7 days after service completion: "Is your pest problem solved?" followed by review link if they confirm.

Customer portal

If you have online scheduling or account management, add a review request banner after customers mark a service as "Completed" or "Satisfied."

Seasonal reminder emails

When sending quarterly service reminders to ongoing customers, include: "Still happy with [Business Name]? We'd love a review!" at the bottom.

Getting Reviews Is Only Half the Battle

Once the reviews come in, you need to respond - fast and on-brand. Reply Champion uses AI to write personalized responses to every review automatically.

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Frequently Asked Questions

Everything you need to know about getting more Google reviews for your pest control companies business.

The best time is at your follow-up check (7-14 days post-treatment) when you confirm the pest problem is completely gone. Customers feel relief and gratitude in this moment. For one-time services like emergency bed bug or wasp nest removal, ask immediately after successful completion while they're still relieved you solved the crisis.
Both, but with different timing. For one-time customers, ask right after confirming the problem is solved. For ongoing quarterly or monthly customers, ask once after their 3rd or 4th consecutive service when they've seen consistent results. Don't ask after every single visit - that's annoying.
Respond within 24 hours offering to re-treat immediately at no charge (if your warranty covers it). Example: "We're sorry to hear this. Our treatments come with a [X-day] guarantee, and we'd like to return ASAP to make this right. Please call us at [phone]." This shows future customers you stand behind your work. Often, the customer will update their review after you fix the issue.
No. Google prohibits incentivized reviews, and it can get your listing penalized. Instead, offer the discount as a loyalty perk to all customers, then separately ask happy customers to review you. Never tie the two together explicitly.
Aim for 100+ reviews to be competitive in most markets. Pest control is highly competitive online, and customers compare multiple companies before deciding. A 4.7+ star rating with 100+ reviews signals established reliability. If competitors have 200+, match or exceed that number.
Both. Technicians should make the verbal ask during the follow-up visit ("Mind leaving us a review?"), then office staff should immediately send the text/email with the link. The personal ask + instant digital access is the winning combo. Train both teams on their roles.
Flag them to Google as fake/spam through the "Report review" option. Provide any evidence you have (e.g., the reviewer was never a customer based on your records). Respond professionally: "We don't have any record of serving you. If you were a customer, please contact us directly so we can address your concerns." Don't accuse them of being a competitor publicly.
Frame it as quality assurance, not sales. Train them to ask: "Are you completely satisfied with how we handled your pest problem?" If yes, follow with: "Would you mind sharing that on Google?" It's conversational and service-focused. Track which technicians get the most reviews and recognize them in team meetings.