How to Get More Google Reviews for Hotels
Get more Google reviews with proven strategies designed for hotels, resorts, and boutique properties.
No credit card required
When to Ask for Reviews
Timing is everything. Asking at the right moment dramatically increases your review conversion rate.
Best Moment to Ask
At checkout when a guest spontaneously mentions they loved their stay, the room, or a specific amenity. They're already verbalizing satisfaction and in a great mood. Strike while the iron is hot-this is your golden window before they leave and get distracted by travel.
Worst Moment to Ask
During check-in when they're tired from travel, or if they've mentioned any issues during their stay (even if you resolved them). Wait until you're confident the experience was genuinely positive before asking.
In-Room Review Card + Checkout Desk Ask
Place an attractive review card on the nightstand or desk in every room with a QR code linking directly to your Google review page. Include a short, friendly message like "Loved your stay? Scan to share!" Then, at checkout, the front desk reinforces the ask for guests who clearly enjoyed themselves: "We noticed you left the review card-if you have a moment, we'd love to hear about your stay!" This two-touch strategy is subtle, non-pushy, and highly effective.
Hotels have a captive audience. Guests spend hours in their rooms with downtime to spare. Unlike restaurants or service businesses where you get seconds to ask, hotels can use in-room materials to plant the seed early, then reinforce it at checkout. The key is making the ask feel like part of the hospitality experience, not a sales pitch.
Getting reviews is only half the battle.
Reply Champion responds to every review with personalized, on-brand AI responses and helps you get more reviews with built-in review request campaigns. Send, track, and grow your reputation from one dashboard.
Start your free trialCopy-Paste Scripts to Ask for Reviews
Use these word-for-word scripts to ask happy customers for reviews. Customize the [bracketed] details for your business.
In-Person Script
I'm so glad you enjoyed your stay with us! If you have a moment, we'd be incredibly grateful if you could leave us a quick Google review. There's a QR code on the card in your room, or I can text you the link right now if that's easier.
Email Script
Subject: Thanks for staying with us at [Business Name]!
Hi [Customer Name], Thank you so much for choosing [Business Name] for your recent stay. We hope you had a wonderful experience and that we made your trip memorable. If you have 60 seconds, we'd be so grateful if you could share your feedback on Google. Your review helps us improve and helps future guests discover what makes our hotel special. [Google Review Link] We hope to welcome you back soon! Warm regards, [Your Name] [Business Name]
SMS / Text Script
Hi [Customer Name], thanks for staying with us at [Business Name]! We hope you loved your visit. If you have a moment, we'd appreciate a quick Google review: [Google Review Link]. Safe travels!
Who Should Ask
Front desk staff are the primary touchpoint, but housekeeping and concierge can also play a role. Front desk should ask at checkout, while concierge can mention it when guests rave about their experience or ask for local recommendations.
Training Tip
Role-play the ask during team meetings so it feels natural, not scripted. Teach staff to listen for verbal cues like "We loved it here" or "This was such a great stay." Those are green lights to ask. Also, empower them to skip the ask if a guest seems rushed or unhappy.
Follow-Up Timing
Send the email or SMS within 12-24 hours of checkout while the experience is still vivid. Wait longer than 48 hours and their memory fades, along with their likelihood of leaving a review.
Where to Place Review Reminders
Make it easy for customers to leave a review by placing reminders where they already look.
Physical Placements
In-Room Review Cards
Small, elegant cards placed on the nightstand or desk with a QR code to your Google review page. Include a friendly message inviting them to share their experience.
Checkout Desk Signage
A professional sign at the front desk thanking guests and inviting reviews. Include a QR code for easy scanning.
Key Card Sleeves
Print a review request on the back of key card sleeves with a QR code. Guests see it every time they grab their key.
Elevator Posters
Eye-level posters in elevators showcasing recent 5-star reviews and inviting guests to share theirs. Captive audience, high visibility.
Digital Placements
Post-Checkout Email Campaign
Automated email sent 12-24 hours after checkout, thanking them for staying and including a direct link to leave a review.
SMS Follow-Up
Text message sent same-day or next-day after checkout if you collected their phone during booking. Keep it short, friendly, and appreciative.
Booking Confirmation Emails
Include a subtle mention in your pre-arrival or post-stay emails encouraging guests to share their experience on Google.
Google Business Profile Posts
Regularly post on your Google Business Profile inviting happy guests to leave reviews. Highlight recent upgrades, amenities, or positive feedback.
Get More Reviews. Respond Instantly.
Reply Champion helps you get more reviews with built-in review request campaigns, then responds to every review automatically with personalized, on-brand AI replies.
No credit card required
Frequently Asked Questions
Everything you need to know about getting more Google reviews for your hotels business.