How to Get More Google Reviews for Insurance Agents

Turn satisfied clients into 5-star reviews with proven scripts and strategic timing that builds trust and attracts new policyholders.

When to Ask for Reviews

Timing is everything. Asking at the right moment dramatically increases your review conversion rate.

Best Moment to Ask

Right after you've saved a client money on their renewal, helped them get a claim paid quickly, or delivered great news about their coverage. When they feel you've protected their interests, they're most likely to advocate for you.

Worst Moment to Ask

When delivering bad news (claim denied, premium increase), during a sales pitch before they've experienced your service, or immediately after they've had to file a claim (they're stressed, even if you're helping).

Annual Policy Review Meeting Close

At the end of every annual policy review meeting, after showing clients their coverage summary and savings, close with: "I'm glad we could optimize your coverage. If you've been happy with my service this year, would you mind sharing that in a quick Google review? It helps local families find an agent they can trust." Hand them a card with a QR code right there.

Insurance is built on trust, but most people only think about their agent when something goes wrong. By asking for reviews during positive moments-savings, smooth claims, policy wins-you reinforce the value you provide and create a steady stream of social proof that attracts referrals.

Getting reviews is only half the battle.

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Copy-Paste Scripts to Ask for Reviews

Use these word-for-word scripts to ask happy customers for reviews. Customize the [bracketed] details for your business.

In-Person Script

Hey [Customer Name], I'm really glad we could save you [dollar amount] on your renewal this year. If you've been happy with my service and the way I handle your coverage, I'd really appreciate it if you could leave a quick Google review. It helps people in our community find an agent who actually looks out for them. Here's a card with the link-takes about a minute!

Email Script

Subject: Your [Policy Type] renewal is all set, [Customer Name]

Hi [Customer Name], Great news-your [Policy Type] renewal is locked in, and we were able to save you [dollar amount] compared to last year while keeping your coverage strong. I always aim to make insurance simple and work in your best interest. If I've done that for you, I'd be incredibly grateful if you could take a moment to share your experience in a Google review. It really helps other families and business owners in [City] find an agent they can trust: [Google Review Link] Thanks for being a valued client. I'm here anytime you need me. [Your Name] [Business Name]

SMS / Text Script

Hi [Customer Name], your policy renewal is all set and we saved you money! 💰 If you're happy with my service, I'd love a quick Google review: [Google Review Link]. Thanks for trusting me with your coverage!

Who Should Ask

Lead Agent or Account Manager

Training Tip

Train agents to recognize "win moments"-claim approvals, savings, smooth renewals. Role-play asking for reviews so it feels natural, not forced. Emphasize that asking for reviews is a service to future clients, not just self-promotion.

Follow-Up Timing

Same day or next business day after a positive interaction (savings delivered, claim paid, policy bound). If no response, send one gentle email follow-up 5-7 days later.

Where to Place Review Reminders

Make it easy for customers to leave a review by placing reminders where they already look.

Physical Placements

Review cards with QR code

Professional business cards with QR code linking to Google reviews. Hand these out at the end of in-person meetings, especially after policy reviews or renewals.

Office waiting area signage

Small tabletop sign or poster in your waiting area: "Love working with us? Leave us a Google review!" with QR code.

Policy renewal mailers

Include a review request insert in annual renewal packets or welcome kits for new clients.

Client meeting handouts

Add a "We'd love your feedback" section with QR code to the bottom of policy summary documents you provide in meetings.

Digital Placements

Post-renewal email automation

Automated email sent 1-2 days after a renewal is completed, thanking them and requesting a review.

Claim resolution follow-up email

After a claim is successfully paid or resolved, send a follow-up email asking about their experience and including a review request.

Email signature

All agents include a "Happy with my service? Leave a review!" button in email signatures linking to Google.

Client portal or app

Add a "Leave us a review" prompt in your client portal dashboard or mobile app after clients complete key actions (view policy, pay bill, etc.).

Getting Reviews Is Only Half the Battle

Once the reviews come in, you need to respond - fast and on-brand. Reply Champion uses AI to write personalized responses to every review automatically.

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Frequently Asked Questions

Everything you need to know about getting more Google reviews for your insurance agents business.

The ideal moments are after you've saved them money on a renewal, helped get a claim approved quickly, or delivered good news about their coverage. These "win moments" create gratitude and make clients eager to help you. Avoid asking during stressful times like claim filings or premium increases.
Yes. Commercial clients often have longer decision-making cycles and multiple stakeholders. Ask after successful renewals, audits, or when you've helped them navigate a complex coverage issue. Personal lines clients respond better to immediate asks after savings or quick service wins.
No. If a claim was denied, focus on explaining why and helping them understand their coverage. Only ask for a review if you went above and beyond to advocate for them or helped them through a difficult situation in a way they appreciated. Read the room first.
Frame it as helping other people, not helping yourself. Say something like, "Your review helps families in our area find an agent who really looks out for them." It shifts the focus from self-promotion to community service, which feels more authentic.
Yes, but keep it subtle. Include a brief mention like, "If we've earned your trust this year, we'd love your feedback on Google-it helps us serve more families like yours." Don't make it the focus of the newsletter; tuck it into a P.S. or sidebar.
No. Google prohibits incentivizing reviews, and in insurance, it could also raise compliance concerns. Instead, focus on delivering great service and asking genuinely. Authentic reviews build more trust than incentivized ones anyway.
Respond professionally and empathetically. Acknowledge their frustration, briefly explain that you're reviewing the situation, and invite them to contact you directly to resolve it. Never argue or share confidential details publicly. A thoughtful response shows future clients you care.
Send one polite follow-up email 5-7 days later: "I wanted to follow up on my earlier request. If you have a spare minute, I'd still appreciate your feedback on Google. It really helps us grow!" After that, let it go. Persistence can feel pushy in the insurance business.

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