How to Get More Google Reviews for Real Estate Agents
Real estate agents who master the review request process close more deals. Learn when to ask, what to say, and how to make it effortless for clients who just got their keys.
When to Ask for Reviews
Timing is everything. Asking at the right moment dramatically increases your review conversion rate.
Best Moment to Ask
At closing when the client receives their keys - this is the emotional peak of the entire home buying or selling experience. Clients are elated, grateful, and have just experienced your full service journey. This is when they're most likely to say yes to a review request.
Worst Moment to Ask
During negotiations, inspections, or appraisal stress. Never ask before closing is complete - deals can fall through, and early review requests feel presumptuous. Avoid asking during tense moments like bidding wars or repair negotiations.
The Closing Day Review Card
Hand your client a beautiful branded card at the closing table (or deliver it with a closing gift) that includes a handwritten congratulations note, a QR code linking to your Google review page, and a photo from their first showing or offer acceptance. This personal touch, combined with the emotional high of getting keys, creates an 80%+ response rate. Include the card in a closing gift basket with a bottle of champagne, new homeowner essentials, or a custom doormat with their new address.
Real estate is a milestone business - the emotional weight of buying or selling a home creates powerful testimonial moments that other industries can't replicate. Use that emotion strategically.
Getting reviews is only half the battle.
Reply Champion responds to every review with personalized, on-brand AI responses - in seconds. So the reviews you work hard to earn get the responses they deserve.
Start your free trialCopy-Paste Scripts to Ask for Reviews
Use these word-for-word scripts to ask happy customers for reviews. Customize the [bracketed] details for your business.
In-Person Script
Congratulations on your new home! I know how much this means to you, and it's been such a pleasure helping you find the perfect place. If you have two minutes this week, I'd be so grateful if you could share your experience on Google. It helps other families find me when they're looking for an agent they can trust. I've included a card with a link that makes it super easy. Thank you again for trusting me with this journey!
Email Script
Subject: Congratulations [Customer Name] - One Small Favor?
Hi [Customer Name], I just wanted to say congratulations again on your new home! It's been such a joy working with you through this process, and I'm thrilled you found the perfect place. If you have a moment, would you mind sharing your experience in a quick Google review? Your feedback helps other buyers and sellers in [City] find an agent they can trust. You can leave a review here: [Google Review Link] Thank you so much, and please don't hesitate to reach out if you need anything as you settle in. I'm always here to help! Best, [Your Name] [Business Name]
SMS / Text Script
Hi [Customer Name], congrats again on the new house! 🏡 If you have 2 min, I'd love if you could leave a quick Google review. It really helps! [Google Review Link] - Thanks so much! –[Your Name]
Who Should Ask
Transaction coordinator or assistant
Training Tip
Have your TC include the review request card in the closing gift package. Train them to mention it naturally: "We included a card from [Agent Name] - she'd love to hear about your experience when you have a moment." Make it a standard part of your closing checklist.
Follow-Up Timing
Send the email 2-3 days after closing, then follow up once more 10-14 days later if no review has been left. After that, let it go - you don't want to damage the relationship by over-asking.
Where to Place Review Reminders
Make it easy for customers to leave a review by placing reminders where they already look.
Physical Placements
Closing day gift package
Include the review request card in a branded gift box or basket delivered at closing. Pair it with champagne, a custom doormat, or new homeowner essentials.
Final walkthrough clipboard
Attach a card or small flyer to the final walkthrough checklist reminding clients that their feedback matters and includes the Google review QR code.
Sold sign rider
Add a "Love your experience? Leave us a review!" rider to your sold sign with a QR code. Neighbors and passersby see it, and it reinforces the request for your client.
Branded moving box labels
Send clients branded moving box labels as a gift when they go under contract. Include your Google review QR code on the label sheet.
Digital Placements
Email signature
Add a subtle review request link in your email signature: "Closed with us? Share your experience" with a star icon linking to your Google Business Profile.
Post-closing email sequence
Automate a 3-email sequence: Day 3 (check-in + review request), Day 10 (how-to tips for new homeowners + review reminder), Day 30 (referral request + final review prompt).
Facebook closing announcement post
When you post a "Just Closed!" announcement (with client permission), include a call-to-action asking happy clients to share their experience on Google.
Client portal dashboard
If you use a client portal or transaction management system, add a review request widget to the post-closing dashboard with a one-click review link.
Getting Reviews Is Only Half the Battle
Once the reviews come in, you need to respond - fast and on-brand. Reply Champion uses AI to write personalized responses to every review automatically.
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Frequently Asked Questions
Everything you need to know about getting more Google reviews for your real estate agents business.