How to Get More Google Reviews for Lawyers
Prospective clients vet attorneys through Google reviews before they ever call. Learn how to ethically request reviews that build trust, comply with bar rules, and attract better clients.
When to Ask for Reviews
Timing is everything. Asking at the right moment dramatically increases your review conversion rate.
Best Moment to Ask
After a favorable outcome when the client expresses gratitude - whether that's a settlement, a won case, a closed transaction, or simply the relief of resolving a stressful legal matter. Wait for the client to express satisfaction first, then make your request.
Worst Moment to Ask
During active litigation, before a case is resolved, or when a client is upset about billing or delays. Never ask immediately after a loss or unfavorable outcome. Timing is everything in legal review requests - patience protects both your reputation and your bar compliance.
The Attorney-Signed Follow-Up Email
Unlike other businesses where staff can handle review requests, legal clients respond better when the ask comes directly from their attorney. Send a personal email from the attorney (not a paralegal or assistant) 3-5 days after case resolution. Reference something specific from the case or relationship to make it personal, then include a simple, compliant review request. This direct approach from the attorney yields 2-3x higher response rates than generic firm emails because it reinforces the personal relationship and trust that defines effective legal representation.
Legal services are deeply personal and often stressful. Clients who felt heard, supported, and successfully represented are uniquely motivated to help their attorney - frame the review request as helping other people in similar situations find trustworthy counsel.
Getting reviews is only half the battle.
Reply Champion responds to every review with personalized, on-brand AI responses - in seconds. So the reviews you work hard to earn get the responses they deserve.
Start your free trialCopy-Paste Scripts to Ask for Reviews
Use these word-for-word scripts to ask happy customers for reviews. Customize the [bracketed] details for your business.
In-Person Script
I'm so glad we could help you through this. If you have a few minutes and felt good about your experience working with me, I'd really appreciate it if you could share your thoughts on Google. It helps other people in similar situations find an attorney they can trust. No pressure at all, but it would mean a lot.
Email Script
Subject: Thank you, [Customer Name] - A small request
Hi [Customer Name], I wanted to reach out personally to say thank you for trusting me with your legal matter. It's been a privilege to work with you, and I'm so glad we could achieve a positive result together. If you have a few minutes and felt good about your experience, I'd be grateful if you could share a brief review on Google. Your feedback helps others who are looking for an attorney they can trust during a difficult time. Here's the link: [Google Review Link] Thank you again for your trust, and please don't hesitate to reach out if you ever need anything in the future. Best regards, [Your Name] [Business Name]
SMS / Text Script
Hi [Customer Name], it's [Your Name]. Thanks again for trusting me with your case. If you felt good about your experience, I'd really appreciate a quick Google review: [Google Review Link]. No pressure - thanks either way!
Who Should Ask
Legal assistant or case manager
Training Tip
Train your team to recognize "review moments" - when a client expresses gratitude, relief, or satisfaction during a call or meeting. Have them note it in the file so the attorney can follow up personally. Never have staff send review requests on behalf of attorneys; the personal touch from the attorney is what drives responses in legal services.
Follow-Up Timing
Send the first request 3-5 days after case resolution. If no response after 2 weeks, send one gentle reminder. If still no review, let it go - over-asking in legal contexts can feel unethical or pushy.
Where to Place Review Reminders
Make it easy for customers to leave a review by placing reminders where they already look.
Physical Placements
Case closing letter
Include a handwritten P.S. in your case closing letter: "If you felt good about your experience, I'd be grateful for a Google review." Include a business card with a QR code attached.
Reception desk card holder
Place branded cards with your Google review QR code in a cardholder at the reception desk with a sign: "Satisfied with your experience? We'd love your feedback."
Attorney business cards
Print a small batch of business cards specifically for review requests with a QR code on the back and "Share Your Experience" text. Hand these to satisfied clients at the end of successful cases.
Final invoice envelope
Include a small thank-you card in the final invoice envelope (for closed cases with zero balance) with a review request and QR code.
Digital Placements
Post-case email sequence
Set up a simple 2-email automation: Email 1 (3 days post-close): personal thank-you + review request from attorney. Email 2 (14 days post-close): gentle reminder with the review link.
Attorney email signature
Add a subtle line to attorney email signatures: "If we've helped you, share your experience [link]" - only use this in emails sent after case resolution, not during active representation.
Client portal thank-you page
If you use a client portal, add a post-case thank-you message with a review request after the case status is marked closed.
Firm website testimonials page
Create a testimonials page on your website with a call-to-action asking visitors to "Share Your Experience on Google" if they've worked with your firm.
Compliance Note
Never ask clients to mention specific case details, outcomes, or legal strategies in their reviews. Bar association rules in most states prohibit soliciting testimonials that could be misleading. Keep review requests general - ask about the experience working with your firm, not about the legal outcome. Some states restrict attorney testimonials entirely; check your state bar's advertising rules before implementing a review strategy.
Getting Reviews Is Only Half the Battle
Once the reviews come in, you need to respond - fast and on-brand. Reply Champion uses AI to write personalized responses to every review automatically.
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Frequently Asked Questions
Everything you need to know about getting more Google reviews for your lawyers business.