How to Get More Google Reviews for Auto Dealerships
Turn the excitement of delivery day into 5-star reviews with strategic asks that capitalize on the emotional high of driving off the lot in a new car.
When to Ask for Reviews
Timing is everything. Asking at the right moment dramatically increases your review conversion rate.
Best Moment to Ask
Delivery day, right when the customer is about to drive off the lot in their new car. They're excited, happy, and feeling great about their purchase decision. This emotional peak is your golden window to ask for a review.
Worst Moment to Ask
During price negotiations when there's tension, at the first test drive before they've committed, or if there were delays, issues with financing, or problems with the vehicle. Also avoid asking during service visits for repairs.
"New Car Photo" Moment at Delivery + Same-Day Text
Create a mini-ceremony at delivery: take a photo of the customer with their new car (keys in hand, big smile) in front of the dealership. Text them that photo within 1-2 hours with a personalized message: "Congrats again on your new [Make/Model]! If you loved working with us, we'd be so grateful for a quick Google review. [Link]" The photo creates a keepsake moment and makes the ask feel celebratory.
Buying a car is a major life event-exciting, nerve-wracking, and emotional. When customers drive off your lot happy, they're on cloud nine. But that feeling fades fast as reality sets in (payments, buyer's remorse, etc.). You have a narrow window to capture their enthusiasm. Ask immediately, while they're still in "I love my new car!" mode.
Getting reviews is only half the battle.
Reply Champion responds to every review with personalized, on-brand AI responses - in seconds. So the reviews you work hard to earn get the responses they deserve.
Start your free trialCopy-Paste Scripts to Ask for Reviews
Use these word-for-word scripts to ask happy customers for reviews. Customize the [bracketed] details for your business.
In-Person Script
Congratulations on your new [Make/Model], [Customer Name]! I'm so glad we could get you into the perfect vehicle today. If you had a great experience working with me and the team, I'd really appreciate it if you could leave us a quick Google review. It helps other buyers in [City] find a dealership they can trust. Here's a card with the link-takes just a minute!
Email Script
Subject: Congrats on your new [Make/Model], [Customer Name]! 🚗
Hi [Customer Name], Congratulations on your new [Year Make Model]! It was a pleasure working with you, and I'm so glad we could get you into the perfect vehicle. I hope you're loving the drive so far. If you had a great experience at [Business Name] and feel like we took good care of you, I'd be incredibly grateful if you could share that in a quick Google review: [Google Review Link] Your feedback helps other car buyers in [City] find a dealership that treats them right. Thanks again, and enjoy your new ride! I'm here anytime you need anything. [Your Name] [Business Name]
SMS / Text Script
Hi [Customer Name], congrats again on your new [Make/Model]! 🚗🎉 [Photo attached]. If you loved working with us, we'd be so grateful for a quick Google review: [Google Review Link]. Thanks for choosing [Business Name]!
Who Should Ask
Sales Representative or Delivery Coordinator
Training Tip
Train sales reps to make the delivery photo a standard part of the handoff process. Coach them to ask for reviews naturally during the final walk-around: "I'm so excited for you! If you'd share your experience on Google, it would really help us out." Make it feel celebratory, not transactional. Incentivize reps with bonuses for reviews generated.
Follow-Up Timing
Same day, 1-3 hours after delivery, via text with the delivery photo. If no response, send a follow-up email the next day. After that, send one more gentle nudge 5-7 days later.
Where to Place Review Reminders
Make it easy for customers to leave a review by placing reminders where they already look.
Physical Placements
Review cards with QR code
Professional cards placed inside the new car (on driver's seat or in glove box) during delivery prep. Include congratulatory message and QR code.
Delivery packet/folder
Include a review request page in the delivery packet you hand customers with their keys, manuals, and warranty info.
Showroom signage
Prominent sign in the showroom or waiting area: "Love your new car? Share your experience!" with QR code linking to Google reviews.
Key holder or keychain
Give customers a branded keychain or key holder with a small tag: "Love your purchase? Review us! [QR code]"
Digital Placements
Post-delivery text with photo
Text message sent 1-3 hours after delivery with the "new car photo" and personalized congratulations plus review link.
Post-purchase email sequence
Automated email sent the day after delivery thanking them and requesting a review, followed by another 7 days later if no response.
Email signature
All sales and service team members include a "Happy with your experience? Leave a review!" link in their email signatures.
Customer portal or app
If you have a customer app or online portal, add a "Rate your experience" prompt on the dashboard after purchase or service.
Getting Reviews Is Only Half the Battle
Once the reviews come in, you need to respond - fast and on-brand. Reply Champion uses AI to write personalized responses to every review automatically.
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Frequently Asked Questions
Everything you need to know about getting more Google reviews for your auto dealerships business.