How to Get More Google Reviews for Resorts
Get more Google reviews with proven strategies designed for resorts, all-inclusive properties, and destination retreats.
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When to Ask for Reviews
Timing is everything. Asking at the right moment dramatically increases your review conversion rate.
Best Moment to Ask
After a spa treatment when the guest is relaxed and glowing, or at checkout after a multi-day stay when they're expressing gratitude for a wonderful trip. Also right after a special event - a wedding, anniversary dinner, or milestone celebration - while the emotion is still high and the experience feels unforgettable.
Worst Moment to Ask
During check-in when they're exhausted from a long journey and just want to get to their room, when they're at the pool relaxing and don't want to be bothered with requests, or if they've raised any service concerns during their stay - even minor ones.
Post-Experience Concierge Ask + Departure Follow-Up
The concierge or guest services team asks for a review immediately after a standout experience - a spa day, guided excursion, special dinner, or sunset cruise. The guest is riding an emotional high and genuinely wants to share. Then, a personalized departure email follows up within 12 hours of checkout, referencing the specific activities they enjoyed. This two-touch approach feels personal rather than transactional, and the specificity makes guests far more likely to write detailed, glowing reviews.
Resorts create multi-day, multi-touchpoint experiences. Every interaction - from the welcome drink to the sunset dinner - is an opportunity to create a review-worthy moment. The volume of potential review triggers is much higher than a single-night hotel stay, which means you have more chances to identify the perfect moment to ask. The key is training your team to recognize those peak emotional moments and weave the ask into the hospitality experience naturally.
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Start your free trialCopy-Paste Scripts to Ask for Reviews
Use these word-for-word scripts to ask happy customers for reviews. Customize the [bracketed] details for your business.
In-Person Script
That spa treatment looked amazing - I'm so glad you enjoyed it! If you have a moment before you head off, we'd be honored if you shared a few words about your experience on Google. I can send the link to your phone right now, or there's a QR code at the concierge desk. It truly means the world to our team.
Email Script
Subject: We loved hosting you at [Business Name]!
Hi [Customer Name], Thank you for spending time with us at [Business Name]. We hope your stay was everything you dreamed of - from the [specific activity/experience] to the little moments in between. If you have 60 seconds, we'd be incredibly grateful if you could share your experience on Google. Your words help future guests discover what makes our resort special and help our team keep raising the bar. [Google Review Link] We can't wait to welcome you back for your next escape. Warmly, [Your Name] [Business Name]
SMS / Text Script
Hi [Customer Name], thank you for choosing [Business Name] for your getaway! We hope every moment was magical. If you have a minute, we'd love a quick Google review: [Google Review Link]. We hope to see you again soon!
Who Should Ask
The concierge and guest services team are the primary drivers, as they interact with guests at peak-experience moments. Spa reception staff, activity coordinators, and the front desk at checkout are also key touchpoints. Pool attendants and restaurant hosts can flag enthusiastic guests to the concierge for a warm, natural follow-up.
Training Tip
Train the team to listen for emotional cues: "This is the best vacation we've ever had," "I never want to leave," or "That dinner was incredible." Those phrases are your green light. Role-play different scenarios - post-spa, post-excursion, checkout - so the ask feels like a genuine extension of hospitality. Empower staff to skip the ask entirely if a guest seems tired, distracted, or has had any complaints.
Follow-Up Timing
Send the personalized departure email within 12 hours of checkout, while the resort glow is still strong. For guests who attended a special event (wedding, celebration), a follow-up within 6-8 hours is even better. After 48 hours, the magic of the trip fades and review likelihood drops sharply.
Where to Place Review Reminders
Make it easy for customers to leave a review by placing reminders where they already look.
Physical Placements
Spa Reception Cards
Elegant review cards placed at the spa reception or in treatment rooms. Guests are relaxed and in a great mood post-treatment - perfect timing for a gentle ask with a QR code.
Pool Cabana Cards
Waterproof or laminated cards placed in pool cabanas or on lounge chairs with a QR code. Guests lounging poolside have downtime and are often in a peak-happiness moment.
Concierge Desk Signage
A tasteful sign at the concierge desk showcasing recent 5-star reviews and inviting guests to share their own. Include a QR code for instant access.
Post-Activity Cards
Handed to guests after excursions, cooking classes, or guided tours. The card thanks them for joining and includes a QR code to share the experience on Google.
Departure Lounge Display
A digital display or printed sign in the departure lounge or lobby checkout area, thanking guests and inviting a review while they wait for transport.
Digital Placements
In-Room Tablet or TV Prompt
A review prompt on the in-room tablet or smart TV welcome screen. Guests see it during downtime in their suite and can leave a review in seconds.
Personalized Departure Email
Automated email sent within 12 hours of checkout, referencing specific activities the guest enjoyed and including a direct Google review link.
Google Business Profile Posts
Regular posts on your Google Business Profile highlighting guest experiences, seasonal offerings, and inviting past guests to share their stories via review.
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Frequently Asked Questions
Everything you need to know about getting more Google reviews for your resorts business.