How to Embed Google Reviews on Your Website

To embed Google reviews on your website, choose between a free Google Maps iframe and a review widget. Use the map for location context; use a widget when visitors need to read individual reviews without leaving your page.

This guide walks through every reasonable way to embed Google reviews on your website, ranks them by effort and quality, and gives you the exact steps for WordPress, Shopify, Squarespace, Wix, and plain HTML. It covers the honest tradeoffs so you can pick the right method for your budget and technical comfort level.

If you want the short version: use a Google reviews widget when you want real review text on your site. Reply Champion includes a Google reviews widget for your website during the 7-day trial and on paid plans, so you can display reviews without buying a separate widget subscription.

The Quick Answer (TL;DR)

There are three realistic ways to put your Google reviews on your website:

For most small businesses, option 2 (a third-party widget) is the right answer. The rest of this guide shows you how to evaluate widgets honestly and how to install one on any site builder.

Google Review Embed HTML: Which Code Do You Need?

For a free map: open your listing in Google Maps on a computer, select Share, choose Embed a map, and copy the HTML into your site's HTML block. Use the actual code Google gives you; the placeholder below is only an illustration. See Google's map-sharing instructions.

For individual review text: copy the embed snippet from your widget provider, then follow the platform steps below. Google's Maps share menu provides a map embed, not a native multi-review card feed. You do not need to build an API integration just to paste a provider's snippet. Preview the published page on both phone and desktop.

Why Display Google Reviews on Your Website at All?

If you already have a Google Business Profile, customers can find your reviews. So why bother putting them on your site?

Two reasons, both backed by research:

• Purchase likelihood jumps 270% with just 5 reviews displayed. The Spiegel Research Center at Northwestern studied how reviews affect conversion on e-commerce pages and found the lift starts almost immediately. The first handful of reviews does most of the work. (Spiegel Research Center)
• Shoppers who interact with on-site reviews convert 108.8% higher than the average visitor. That's PowerReviews data across their network, measuring what happens when a visitor actually reads a review on the page they're on rather than navigating away. (PowerReviews)

The simple version: trust has to be built where the customer already is. You can't count on them to leave your site, find your Google profile, read reviews, and come back. Most won't. Showing reviews in context (on your pricing page, service pages, or homepage) is how you close that gap.

Method 1: Embed a Google Maps iframe (Free, Limited)

Google lets you embed a Google Maps snippet for your business location. It is free and does not require a third-party widget subscription.

What it looks like: an embedded map for your location. Preview your actual listing to check which business details appear. Do not rely on it to display a chosen set of text reviews.

How to get the embed code

1. Go to google.com/maps and search for your business.
2. Click your business listing on the left panel.
3. Click the "Share" button.
4. Switch to the "Embed a map" tab.
5. Copy the iframe code and paste it into your website's HTML.

The resulting code looks something like:

<iframe src="https://www.google.com/maps/embed?pb=..." width="600" height="450" style="border:0;" allowfullscreen="" loading="lazy"></iframe>

When this is enough: a contact page or "find us" section where visitors mainly need your location and a route to your Google listing.

When this isn't enough: anywhere you want customers to actually read what other customers said. Testimonial sections, landing pages, pricing pages. The map iframe can't do that.

Method 2: Use a Third-Party Review Widget

A review widget is a small piece of code you paste into your site to display review cards: reviewer name, star rating, date, and review text. Check whether your chosen plan refreshes imported reviews automatically.

What to look for in a review widget

• Refresh behavior. Check how new reviews reach the widget and whether automatic imports require a paid plan.
• Responsive layout. Looks right on mobile, tablet, and desktop without extra CSS work on your part.
• Simple styling controls. You should be able to choose a clean layout, theme, accent color, review count, and minimum rating without turning the project into a design tool.
• Transparent selection. If you display a selected set, label it as selected reviews and link to the full Google profile. Do not present a positive-only selection as the complete review record.
• Works on your platform. WordPress, Shopify, Squarespace, Wix, and custom HTML are all standard. If a widget requires a dedicated app or a specific theme, that's a red flag.
• Honest pricing. Watch for free tiers that are really trial tiers (200 views per month, then you hit a paywall). Watch for "contact sales" for anything you'd expect to see a price on.

Honest comparison of the main options

Pricing checked October 17, 2026, against Elfsight, Trustindex, Shapo, and Reply Champion. Check the current billing term, limits, and integration before subscribing.

The honest take: if you only want a widget and nothing else, Elfsight's free tier or Shapo's free tier are fine starting points. If you want the widget alongside review management (responding to reviews, sending review requests), Reply Champion bundles them into one price instead of stacking subscriptions. Trustindex is the right call if you want 30+ layout options and don't mind annual billing.

Method 3: Manual Screenshots (Don't)

The fastest way to "put reviews on your site" is to screenshot your Google reviews and paste the images into a testimonial section. It takes ten minutes. A lot of businesses do it. Here's why you shouldn't.

• Screenshots go stale. You take the screenshots once. A week later, you have new reviews, but the ones on your site are frozen in time. Old dates look suspicious to anyone paying attention.
• No Google authentication. A real review widget shows the Google logo, links back to the Google profile, and signals "this is real, go verify." A screenshot could be anything. Savvy visitors discount it.
• It's tempting to edit. Once you're working with images, it's easy to "lightly touch up" a review. That's a compliance and ethics problem if a customer ever calls you out.
• It doesn't scale. Every time you want to refresh, you repeat the whole process. A widget updates automatically.

The only time screenshots make sense is for a single one-off piece of collateral (a PDF case study, a print brochure) where dynamic content isn't possible. Not for your website.

Step-by-Step: Installing a Widget on Your Platform

Once you've picked a widget tool, you'll get a snippet that looks roughly like this. Reply Champion's snippet is an iframe plus a small resize script so the widget can sit cleanly inside your page:

<iframe src="https://www.example.com/widget/reviews/..." width="100%" loading="lazy"></iframe>
<script src="https://www.example.com/widget-resize.js" async></script>

The exact code varies by tool, but the installation steps are the same on every platform.

How to add Google reviews to WordPress

Two paths depending on your editor:

1. Block editor (Gutenberg): Edit the page or post. Add a new block and search for "Custom HTML." Paste the snippet. Preview to confirm the widget renders.
2. Classic editor: Switch to the "Text" tab (not "Visual"). Paste the snippet. Switch back and save.
3. Elementor / Divi / other page builders: Drop in an "HTML" or "Code" widget and paste the snippet inside.

If your theme or security plugin strips scripts, you may need to whitelist the widget's script URL. This is rare on major themes.

How to add Google reviews to Shopify

1. Go to Online Store > Pages and open the page where you want the widget.
2. In the editor toolbar, click Insert HTML (the </> icon).
3. Paste the snippet and save.
4. For themed sections (homepage, product pages), use Online Store > Themes > Customize and add a "Custom HTML" section.

How to add Google reviews to Squarespace

1. Edit the page. Click + to add a new block.
2. Choose Code block.
3. Paste the snippet. Make sure "Display Source" is unchecked so the code executes rather than showing as text.
4. Save and publish.

How to add Google reviews to Wix

1. In the editor, click Add (+) > Embed Code > Embed HTML.
2. Click "Enter code" on the placeholder and paste the snippet.
3. Resize the frame to match the space you want the widget to occupy.
4. Publish.

How to add Google reviews to Webflow

1. Drag an "Embed" element onto the page from the Add panel.
2. Paste the snippet into the embed editor.
3. Save and publish to staging or production.

How to embed Google reviews on a custom HTML site

Paste the snippet directly into your HTML wherever you want the widget to appear, typically inside the main content area. No build step required.

What to Avoid

A few things that feel like shortcuts but backfire:

• Presenting a selected set as all your reviews. Label selected testimonials clearly, preserve their wording, and provide a link to the complete Google profile so visitors can see the wider picture.
• Editing review text to fix typos or tone. Even small edits break the authenticity that makes reviews work. Leave them exactly as written.
• Buying fake reviews to fill the widget out. Google actively detects and removes fake reviews, and being caught by a customer is worse than having fewer reviews. If you need more reviews, use a review request campaign instead.
• Hiding negative reviews without responding to them. The widget on your site can filter by rating, but that doesn't delete the negative review on Google. A thoughtful public response to a negative review often does more for your credibility than hiding it.

Frequently Asked Questions

Can I embed Google reviews on my website for free?

Yes, for a map embed or a limited third-party widget. Google's Maps iframe is free but is not a configurable feed of individual review cards. Elfsight offers 200 monthly views on its free plan; Shapo's free plan supports up to 10 testimonials. Reply Champion includes its widget during the 7-day trial and on paid plans.

Do embedded Google reviews help SEO?

A widget can help visitors assess your business, but embedding reviews does not guarantee better search rankings. The code and rendering vary by provider. Choose a readable, accessible display and use the full Google profile as the source of truth; do not buy a widget on the promise of an automatic ranking boost.

How often do embedded reviews update?

Most widgets sync every few hours to once a day. A few sync in near real time. Reply Champion updates the widget as your synced Google reviews update. Manual screenshots, by contrast, never update unless you re-take them.

Can I choose which reviews appear in the widget?

Display controls vary. Reply Champion supports review count, minimum rating, layout, theme, accent color, and text-only display. If you use a selection filter, label the result as selected reviews and link to the full Google profile. Do not edit review wording or imply that a filtered selection includes every review.

Will the widget work on mobile?

A good widget is responsive by default: it shows fewer review cards side-by-side on a narrow screen and adjusts typography to stay readable. Before you commit to a tool, load a demo on your phone to confirm.

What happens to the widget if my subscription to the widget tool ends?

Behavior varies. Some tools stop rendering entirely and show a broken iframe. Others show a placeholder ("widget unavailable") that doesn't break the page. A few keep showing stale cached reviews until you notice. Ask before you sign up, especially if you're on a month-to-month plan.

Pulling It Together

If you have a website and Google reviews, there's no reason not to connect the two. The Google Maps iframe is free and takes two minutes. A real review widget takes ten minutes and does the job properly. Manual screenshots take an hour and age badly.

For most small businesses, the right move is a widget tool that also gives you something else you need. If you just want a free-forever widget, a limited free tier may be enough. If you want the widget plus AI responses, review request campaigns, and a single bill instead of three, Reply Champion is built for that, starting at $10/mo.